Google Hotel Ads Legacy Length Of Booking Bid Adjustment Doc

The Google Ads squad posted a new assistance document that talks concerning the dimension of booking bid adaptation in bequest Hotel campaigns versus Search campaigns for travel. Hotel campaigns multiply your basis bid by the traveler's itinerary dimension of remain (LoS) but Search campaigns for journey (SCT) don't.

The help document says:

Hotel campaigns multiply your basis bid by the traveler's itinerary dimension of remain (LoS). Search campaigns for journey (SCT) don’t assistance this automatic multiplication logic.

To keep your productive bids equal for longer stays in SCT, use dimension of booking bid adjustments (formerly known as dimension of remain in Hotel campaigns) according to this formula:

Search campaigns for journey bid adaptation % = [User selected itinerary dimension of remain × (1+ Original bid adaptation %)] − 1

Google explained two scenarios how to set your Search campaigns for journey bid adjustments to replicate your inn run bids:

Scenario A: With an existing Hotel run dimension of remain bid adjustment

If your Hotel run had a +5% (0.05) adaptation for a 2-night itinerary alongside a $2.00 USD basis bid:

• Hotel run bid: $2.00 × 1.05 × 2 = $4.20 USD

To recreate this $4.20 USD bid adaptation for Search campaigns for travel, use a +110% dimension of booking bid adjustment.

• Search campaigns for journey bid adaptation volition be: [2 × (1 + 0.05)] − 1 = 1.10 (or 110%)
• New Search campaigns for journey bid volition measure to the following whenever the journey bid adaptation complete is entered: $2.00 × (1 + 1.10) = $4.20 USD (which matches the bequest Hotel run bid)

Scenario B: Without an existing dimension of remain bid adaptation in Hotel campaigns

If you had no former adaptation (0%) alongside a $2.00 USD basis bid, use these bid adjustments to keep equal bidding:

• 2 nights: SCT dimension of booking bid adjustment: +100%; Hotel run bid: $4.00 USD; New SCT productive bid: $4.00 USD.
• 3 nights: SCT dimension of booking bid adjustment: +200%; Hotel run bid: $6.00 USD; New SCT productive bid: $6.00 USD.
• 5 nights: SCT dimension of booking bid adjustment: +400%; Hotel run bid: $10.00 USD; New SCT productive bid: $10.00 USD.
• 10 nights: SCT dimension of booking bid adjustment: +900%; Hotel run bid: $20.00 USD; New SCT productive bid: $20.00 USD.

Here is a screenshot of this new document:

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