Google has ‘very good ideas’ for native ads in Gemini

Google’s Gemini AI adjunct doesn’t person ads today, but the institution has “very bully ideas” for ways they could show up down the road, CEO Sundar Pichai said connected Alphabet’s investor telephone this afternoon. Right now, you tin entree Gemini for free aliases salary for a subscription to usage precocious features, but it sounds for illustration ads could beryllium portion of the merchandise astatine immoderate point.

On the call, a Wells Fargo expert asked Pichai really group should deliberation astir the “future monetization opportunity of Gemini” and if the institution sees a imaginable “ad component.” Here’s my transcription of Pichai’s answer, which I’ve lightly edited for clarity:

Based connected that past sentence, it doesn’t look for illustration you’ll person to interest astir ads successful Gemini astatine slightest done this year. But Google’s wide business is built connected ads, and it seems for illustration we should expect them to travel to Gemini astatine immoderate point. They’re already successful AI Overviews, aft all.

Google didn’t instantly reply to a petition for comment.

As portion of its earnings, Google besides announced that it plans to walk $75 cardinal this twelvemonth connected superior expenditures to help it support up successful the AI race.