Google has a new Google Ads beta format named automotive example feeds on hunt ads, additionally known as Vehicle Top Ads (Beta). This is a new hunt ad format designed specifically for conveyance manufacturers to showcase vehicles alongside affluent visuals and key particulars in the hunt results.
There is a new help document published by Google on the topic, spotted archetypal by Hana Kobzova on PPC News Feed that says, "When you rotate on automotive example feeds on hunt ads in your Google Ads account, your Search campaigns can dynamically display conveyance images, pricing, and features alongside your norm content ads."
This is a beta feature, Google wrote, "This format is currently in Beta. To participate, attain out to your Google revenue representative."
To be eligible to display these ads you need:
- OEM brand status: You must be a conveyance manufacturing brand (Original Equipment Manufacturer).
- Active campaigns: You must have an energetic Search run in your Google Ads account.
- Valid feed: You must provision a valid automotive example nourish that follows formatting specifications.
- Eligible regions: Currently accessible to advertisers in the United States, Canada, Australia, and United Kingdom.
Google listed these as the benefits of these Vehicle Top Ads:
- Enhanced ad experience: Showcase your conveyance models and trims alongside images, pricing, and features immediately on Search, capturing person notice first in their purchasing journey.
- Qualified leads: Users who click on particular conveyance models are pre-informed concerning particulars and starting prices, foremost to higher-intent traffic to your site.
- Simple implementation: Scoped at the document level. After the nourish is uploaded, applicable particulars are automatically matched alongside your existing Search campaigns without needing new campaigns or complex targeting.
Here are screenshots of these ads:
Forum conversation at LinkedIn.
