Google is making 3 unversioned changes to the Display & Video 360 API and Structured Data Files successful October, including removing immoderate contented removal options and introducing caller requirements for YouTube responsive ads.
Because the changes are unversioned, developers pinch existing integrations whitethorn request to make adjustments alternatively than waiting until they migrate to a newer API version.
What’s changing. Starting Oct. 1st, advertisers will nary longer beryllium capable to usage targeting to exclude circumstantial integer contented labels done the Display & Video 360 API.
The alteration affects disposable TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION targeting options arsenic good arsenic valid values successful the Digital Content Labels - Exclude file wrong Line Item Structured Data Files.
Sensitive class exclusions. Google is besides removing the expertise to exclude the mostly of delicate categories utilizing targeting from Oct. 1.
That alteration affects TARGETING_TYPE_SENSITIVE_CATEGORY_EXCLUSION options successful the API and the Brand Safety Sensitivity Setting and Brand Safety Custom Settings columns successful Line Item Structured Data Files.
YouTube ads get caller requirements. A abstracted alteration takes effect Oct. 12, erstwhile Google will require a business sanction and logo erstwhile developers create aliases update YouTube responsive ads. The request applies erstwhile default business sanction and logo values haven’t already been assigned to the genitor advertiser.
It will besides impact advertisers and developers uploading ads done Ad Structured Data Files.
Why we care. The removal of contented explanation and delicate class removal options could require advertisers and platforms relying connected those targeting controls to reappraisal their existing brand-safety workflows. Meanwhile, integrations that create aliases update YouTube responsive ads will request to guarantee the required business personality assets are disposable earlier Oct. 12 to debar problems pinch their workflows.
What developers should do. Google is advising developers who judge their integrations will beryllium affected to travel the recommended actions outlined wrong its individual deprecation descriptions.
That makes it worthy auditing integrations up of October, peculiarly those that negociate contented exclusions aliases automate YouTube responsive advertisement creation done the API aliases Structured Data Files.
Key dates. The targeting changes return effect Oct. 1, removing circumstantial integer contented explanation exclusions and astir delicate class exclusions. The caller business sanction and logo request for YouTube responsive ads follows connected Oct. 12.
Bottom line. Display & Video 360 integrations person 2 October deadlines to hole for, pinch Google reducing immoderate targeting-based removal controls while adding mandatory business personality requirements for YouTube responsive ads.
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