Google will beryllium turning connected conversion-based customer lists for Google Ads advertiser accounts opening connected Jun 17, 2026, pinch information processing to statesman connected August 18, 2026. This will hap to each advertisers who person already adopted some Enhanced Conversions and Customer Match but haven't yet enabled the conversion-based customer lists functionality, Google said.
You tin move disconnected conversion-based customer lists wrong the relationship settings earlier Aug 18, 2026 if you do not want this.
You should person received an email from Google if you were affected, but conscionable successful lawsuit you missed the email, present is what it says:
To thief you maximize the worth and capacity of your first-party data, Google is turning connected the conversion-based customer lists characteristic for your accounts) opening connected Jun 17, 2026, and information will statesman to beryllium processed connected Aug 18, 2026.This update applies to each customers who already person adopted some Enhanced Conversions and Customer Match, but haven't yet turned connected the conversion-based customer lists functionality.
No action is required to move connected this feature. Beginning Aug 18, 2026, the conversion-based customer lists will beryllium disposable successful your account. To optimize your campaigns further, you tin take to connect these lists to your campaigns; Learn much astir really to Add assemblage targeting to an advertisement group aliases campaign
If you wish to opt retired of this update, simply move disconnected the conversion-based customer lists wrong the relationship settings earlier Aug 18, 2026.
Here is simply a transcript of the email:
I spotted this via Menachem Ani connected X and Arpan Banerjee connected LinkedIn.
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