Google Ads added a caller action wrong your Performance Max campaigns to prime "Where should group spell aft clicking your ads?" The 2 disposable options for that mobility are (1) Your website and (2) Google Business Profile (optimized for ads).
Here is really Google describes these options:
(1) Your website: Take group to your website. This mightiness beryllium your homepage aliases a circumstantial page.
(2) Google Business Profile (optimized for ads): Take group to a Google-hosted page pinch built-in conversion measurement capabilities.
This was spotted by Natasha Kaurra who posted astir this some connected X and LinkedIn - she posted this screenshot:
Natasha explained that "the 2nd action directs group to a Google-hosted page based connected the business’s Google Business Profile, pinch built-in conversion measurement capabilities." "It doesn’t look to beryllium wholly new, but Google seems to beryllium softly expanding its availability, and this is the first clip I’ve seen it wrong 1 of my accounts," she added.
Forum chat astatine X and LinkedIn.
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