On Friday, Google pushed retired a beautiful large overhaul of the Performance Max documentation wrong the Google Ads support area. I've been waiting to comparison the aged and caller documents, but the Wayback Machine has been down for astir a week now.
A lot, I mean, a batch of the archive was updated. I americium not judge if it is conscionable reorganizing the archive aliases if thing foundational was changed successful these documents but it is worthy reviewing the updated document.
Shauvik Kumar posted astir this connected X connected Monday and he documented what he felt was changed:
- Search & PMax Prioritization: How Search and Performance Max interact, including the stated privilege for nonstop lucifer keywords and Search themes.
- New PMax Campaign Controls: Groups marque exclusions, antagonistic keywords, Search themes, and keywordless targeting arsenic controls for refining Performance Max reach.
- PMax Budget Recommendations: Guidance connected the Budget Panel and really its 3 proposal levels are determined.
- Final URL Expansion: Clearer spot among PMax run controls and notes advertiser work for landing-page and generated-asset accuracy.
Here is my diff of the page changes:
Here is Shauvik Kumar post:
👀 Today's Google Ads Diff...
Google has substantially rewritten the Performance Max docs.
Performance Max archiving now gives advertisers overmuch much definitive guidance connected really run controls, Search prioritization, budgets, assets, and landing-page description work.
1.… pic.twitter.com/Oqa72mqRhD
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