Google Ads / Merchant Center Customer Match Uploaded Via Merchant API

Jun 30, 2026 06:41 PM - 6 hours ago 329

Google Ads Matches

We knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API. Google told america this alteration was coming backmost successful March and Google has yet updated its archiving to opportunity this is possible. Maybe the caller portion is that this is now successful Google Merchant Center, not conscionable Google Ads?

Google updated the About merchant loyalty program thief archive to adhd this 4th method arsenic a measurement to nonstop Google this loyalty data:

Customer Match via Merchant API: You tin upload your customer loyalty data, specified arsenic personification identifiers and loyalty tiers, to alteration personalized experiences connected free listings via Merchant API. To study more, cheque the Merchant API documentation.

Here is simply a screenshot of this change:

Google Cusrtomer Match Merchant Api

With that characteristic update, Emmanuel Flossie created "little instrumentality that allows you to easy analyse cross-sell and upsell information from Google Ads, truthful you tin make amended decisions connected your merchandise landing page, advertizing campaigns, and, much importantly, related products successful Google Merchant Center," he said connected LinkedIn.

Forum chat astatine LinkedIn.

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