Google has pushed disconnected its deadline and timeline for the transition from Dynamic Search Ads (DSA) to AI Max for Search campaigns. Previously, the deadline was this coming September, and now it is February 2027.
Google updated the old blog post talking astir the modulation to adhd a statement astir the extension. Google wrote:
We heard your feedback: you request much clip to complete the modulation from Dynamic Search Ads (DSA) to AI Max. To protect your business results and the capacity of your campaigns, we are extending the timeline for Dynamic Search Ads sunset and auto-upgrade, which will statesman successful February 2027.Google besides posted astir this connected its ads developer blog, "Google is extending the timeline for the modulation of Dynamic Search Ads (DSA) to AI Max for Search campaigns and restoring run creation functionality," Google wrote. Google added, "This alteration is designed to springiness advertisers further clip to negociate their ain transitions, execute thorough testing, and guarantee a seamless migration to AI Max."
Here are the changes:
- Automigration Delayed: The automatic upgrade of DSA campaigns to AI Max (or Search campaigns pinch wide lucifer and Smart Bidding) has been postponed from September 2026 to February 2027.
- Creation Restored: The expertise to create caller DSAs is being restored connected June 15, 2026.
Here is the revised timeline:
- Immediate (June 2026): DSA run creation is afloat restored. Advertisers tin create and edit DSA campaigns arsenic needed.
- June 2026 – January 2027: Extended testing and voluntary migration period. Advertisers should actively modulation campaigns.
- January 2027: Ability to create DSAs is removed.
- February 2027: Automigration begins. Any remaining progressive DSA campaigns will beryllium automatically upgraded to Performance Max aliases AI-powered Search campaigns.
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