Google has released type 2.14 of the Google Ads Editor, which includes 10 new features. The complete catalog of features is below, as Google posted on its site. You can download the updated type of Ads Editor over here.
Google Ads Editor is a free, downloadable use for managing your Google Ads campaigns. The tool aims to preserve period and simplify bulk changes to your Google Ads campaigns.
Google released version 2.13 in July, version 2.12 in March, afterward version 2.11 final November, version 2.10 in July 2025, afterward version 2.9 in March 2025, afterward version 2.8 in November 2024, afterward before that version 2.7 in June and Version 2.6 was released in March 2024 and version 2.5 was released in November 2023.
New features in type 2.14, so current they are:
- Account-level NCA, retention, and loyalty preservation settings: Google Ads Editor now enables editing of account-level New Customer Acquisition (NCA) and preservation settings for accounts not using a conversion tracking genitor (CTP). This allows you to configure values for new, lapsed, and high-value customers, configure loyalty value multipliers, and designate person lists for particular client tiers. In accounts using CTP, these settings remain read-only.
- Loyalty preservation goal: Google Ads Editor adds assistance for loyalty preservation configurations at the two the document and run levels.
- Retention-only mode: A new retention-only bidding choice ("Only bid for lapsed customers") is now supported inside the preservation goal.
- AI Max on by default for new Search campaigns: AI Max, content asset automation, and Final URL enlargement are now activated by default whenever creating new Search campaigns.
- Deprecate "Local inventory ads" for Shopping: The Local Inventory Ads environment is now permanently enabled for Shopping campaigns and can no longer be turned off.
- Channel prioritization and prosperity caps: Google Ads Editor now supports conduit prioritization and prosperity caps functionality.
- Background download for complete document data: A new non-blocking "Fetch complete document data" backdrop download choice allows you to continue operating during document data downloads. Once completed, you can choose to substitute your current document data (discarding local edits) or refresh alongside server data in location (preserving local edits).
- Download stats in the background: Downloading achievement data is now non-blocking, allowing you to continue operating alongside your document uninterrupted during stats are downloaded.
- Stats refresh: The accessible achievement data columns for download in Editor have been updated to the latest definitions.
- Demand Gen asset optimizations: Google Ads Editor now supports "Animated images" asset optimization for Demand Gen depiction ads, and "Overlay on videos" asset optimization for Demand Gen video ads.
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