Google Ads Editor 2.13 brings AI Max support to Shopping campaigns

Google Ads Editor 2.13 is rolling retired pinch support for AI Max successful Shopping campaigns, caller Performance Max retention goals, expanded Demand Gen features, and respective workflow improvements for advertisers managing campaigns offline.

The update besides adds caller reporting capabilities and AI compliance devices while retiring support for creating caller Video Action campaigns.

What’s new. Google Ads Editor 2.13 introduces a wide scope of caller features, pinch respective aimed astatine helping advertisers adopt Google’s latest AI-powered run capabilities.

Highlights include:

• Full support for AI Max successful Shopping campaigns, including automated matter generation, URL description controls, marque lists, and URL exclusions.
• Support for Customer Retention Goals successful Performance Max campaigns, allowing advertisers to optimise toward re-engaging existing customers.
• New Business Name and Business Logo fields for responsive and non-skippable video ads.
• Maps placement support for Demand Gen campaigns.
• Native Channel Performance reporting, bringing Editor person to the reporting disposable successful the Google Ads interface.
• AI-generated contented disclosure controls done a caller User Attestation section for image and video assets.

The merchandise besides includes respective caller best-practice warnings for video campaigns, improved file management, resume download support, and updates to bidding strategy management.

Why we care. AI Max for Shopping is the standout summation for PPC advertisers, bringing characteristic parity betwixt Shopping, Search, and Performance Max campaigns wrong Google Ads Editor. Advertisers who trust connected Editor for bulk run guidance tin now configure AI-powered features without switching backmost to the web interface.

Between the lines. Much of this merchandise centres connected bringing Google Ads Editor successful statement pinch features already disposable successful Google Ads. As Google expands AI-powered run management, Editor continues evolving from a elemental bulk editing instrumentality into a level tin of managing astir each awesome run characteristic offline.

The update besides signals Google’s ongoing migration distant from bequest run types, pinch support for creating caller Video Action campaigns now officially removed pursuing their modulation to Demand Gen.

Bottom line. Google Ads Editor 2.13 delivers 1 of its much important updates successful caller releases, adding support for AI Max successful Shopping, expanding Performance Max capabilities, and giving advertisers much devices to negociate Google’s latest run features astatine scale.