Google Ads Bidding Option For Customer Retention Loyalty Program Members

Aug 19, 2026 06:21 PM - 2 hours ago 1

Google Ads Membership

Google Ads is now letting you bid much utilizing the customer retention action named "Loyalty programme members." This gives you the action to:

  • Bid higher for loyalty programme members
  • Show personnel benefits to loyalty programme members successful eligible countries.

This was spotted by Arpan Banerjee who posted connected LinkedIn and wrote, "Google Ads' customer retention settings now see dedicated toggles for loyalty programme members, abstracted from lapsed customer bidding." You tin bid much for those successful your loyalty rank groups.

Here is his screenshot:

Google Ads Bidding Loyalty Program Members

I americium not judge really caller this is because we covered successful May that Google Ads expanded its loyalty programme options and location are new options.

Forum chat astatine LinkedIn.

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