Google has posted the day of erstwhile the Google Ads bidding update, the target-based bid strategies rolled out, completed globally. It started connected yes, August 17, 2026 and completed connected August 27, 2026.
Google updated a help document to say:
Please note: On August 17, 2026, changes to target-based bid strategies rolled retired globally crossed your campaigns that are "Limited by budget." This world rollout was completed connected August 27, 2026, and the caller bidding behaviour is now afloat unrecorded crossed each affected accounts.
Google besides added successful that box:
It's recommended to reappraisal your settings and guarantee they align pinch your business goals, particularly if your “Limited by budget” campaigns historically performed amended than your targets. Google does not automatically set your bidding targets aliases budgets.I spotted this via Hana Kobzová astatine PPC News Feed who said, "The updated Google Ads thief page indicates the completion of this world rollout arsenic good arsenic the stabilization of the Performance Planner’s forecasting models. Campaigns that antecedently overperformed are now expected to align much intimately pinch entered targets."
This dates are important erstwhile looking astatine the data connected the effect of this bidding update.
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