Google has released Google Ads API v24.2, an update that introduces caller information controls, AI transparency features, enhanced reporting capabilities and further research types for advertisers and developers.
What’s new. The header characteristic is support for multi-party approvals (MPA), which requires a 2nd administrator to o.k. delicate relationship actions specified arsenic personification invitations and access-level changes. The characteristic adds an other furniture of information for agencies and ample organizations managing Google Ads accounts.
Google is besides expanding support for AI-generated contented disclosures. The API now exposes caller SyntheticContentInfo and SyntheticContentAttestation fields connected assets and ads, allowing developers to place and explanation AI-generated imaginative programmatically. The update is designed to thief advertisers hole for the EU AI Act, which takes effect connected August 2nd
Developers tin statesman building integrations now, though advertiser attestation fields stay read-only until the motorboat of v25.
Performance Max gets much visibility. Version 24.2 adds respective long-requested enhancements for Performance Max campaigns, including the expertise to conception performance_max_placement_view reports by ad_network_type. That gives advertisers a clearer image of wherever ads are appearing crossed Search, Display and partner networks.
The merchandise besides introduces YouTube marque transmission linking done the API, enabling stronger integrations for video campaigns, on pinch a caller landing page matter procreation action that tin automatically create matter assets from a website’s landing page.
New testing capabilities. Google is expanding experimentation devices pinch 2 caller research types.
The caller COMPARE_CAMPAIGNS workflow allows advertisers to comparison aggregate campaigns aliases run types crossed arsenic galore arsenic 5 research arms, including civilization Performance Max experiments.
A 2nd research type lets advertisers trial matter customization and last URL description wrong a azygous Performance Max run by splitting postulation betwixt variations.
Documentation improvements. Google has besides reorganized its API merchandise notes, separating breaking changes from characteristic updates and introducing a dedicated guideline for characteristic deprecations and unversioned changes to simplify early upgrades.
Why we care. While the merchandise doesn’t see crushed breaking changes, it gives developers caller devices to hole for upcoming AI disclosure requirements, fortify relationship information and summation deeper insights into Performance Max campaigns.
The bottommost line. Google Ads API v24.2 is simply a straightforward upgrade from v24.1, but it introduces meaningful features for advertisers preparing for AI transparency requirements, improving relationship information and getting much actionable reporting from Performance Max campaigns.
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