Earlier this month, we learned a fairness ruled that Google won't be damaged up complete its monopoly ruling in its ad tech case. And now we have the complete memo alongside the judge's projected remedies, including Google making behavioral changes.
The memo, which the Court House News posted over current (PDF) says the key ruling and court decisions include:
1. No Divestiture (No Breakup):
Judge Brinkema officially finalized her rejection of the DOJ's chief petition to power Google to market off its lucrative ad tech division (like its AdX toggle or publishing company ad server). She wrote that a forced divestiture is "neither realistic nor needed" and characterized the DOJ's shove for a breakup as boiling downward to "a deficiency of rely that Google volition comply alongside an command from this court and an unrealistic desire for certainty."
2. Imposition of "Behavioral" Remedies:
Instead of a structural breakup, the fairness ruled that strict "behavioral remedies" volition be adequate to efficiently pry open the ad tech market to fair competition and forestall Google from reverting to monopolistic tactics.
3. Creation of a Monitor and Technical Committee:
Google volition not be remaining to constabulary itself. The fairness adopted a recommendation to established a third-party Monitor and Technical Committee. This collection volition actively oversee Google's compliance alongside the court's final judgement and justify it sticks to the rules.
The Operational changes required from Google include:
- Data-Sharing: Google is required to enact essential data-sharing provisions to flat the playing field.
- Ban on Discriminatory Bidding: The court issued a strict injunction prohibiting Google from using discriminatory bidding practices that favor its own products complete competitors.
- Mandatory Integration: Google is now required to merge its ad toggle alongside competitor publishing company ad servers, preventing it from locking publishers into a closed Google-only ecosystem.
The DOJ pushed for the oversight duration to final additional than 12 years. Google asked for a 6-year term. The fairness aligned alongside Google on the timeline, environment the term to six years, alongside a important caveat: the court retains the authority to broaden the oversight if Google fails to completely fulfill the judgement inside that window.
Here is Jason Kint on this:
And she extremely much understood the project on remedies. Not merely halt the particular behavior as Google argued, but terminate the forbidden monopoly, refuse Google the fruits of its violations, reconstruct competition, and forestall forthcoming monopolization. /2 pic.twitter.com/xKbtxWpwJj
— Jason Kint (@jason_kint) September 16, 2026
good news is she reconfirmed her previous perspective G's petition (AdWords) on buy flank is the "golden goose" creating the monopolies notwithstanding G arguing it's exterior the markets she established to be illegal. She put nondiscrimination and routing restrictions on Google's AdWords. /4
— Jason Kint (@jason_kint) September 16, 2026
here is the complete opinion. https://t.co/U83yZBg08z
— Jason Kint (@jason_kint) September 16, 2026
and a nexus to my previous declaration on the genuine opinion. It stands for now. /6 https://t.co/Eb0G92DXQc
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