Good Good's new president started his job right as the company's ad scandal erupted

Joe Flannery didn't person the luxury of a honeymoon play astatine Good Good. His caller occupation arsenic president started conscionable arsenic the YouTube group plunged into controversy.

Good Good, 1 of YouTube's biggest play channels astatine 2.3 cardinal subscribers, has seen mounting fallout from an advertisement pinch Callaway that was criticized arsenic promoting unit against women. Callaway trim ties pinch Good Good connected Thursday.

Flannery's hire, the consequence of an extended search, was touted successful an announcement viewed by Business Insider and dated August 21— the aforesaid time the ill-fated advertisement went out.

In his caller role, Flannery oversees "all awesome functions of the halfway business," including branded sporting goods and merchandise, arsenic good arsenic the YouTube channel. Flannery's résumé is simply a who's who of established sports and user brands, including Newell Brands, The North Face, Adidas, and Nike. In an overseas twist, he besides antecedently worked for Callaway. Flannery astir precocious served arsenic the CEO of Score Sports.

Before the controversy, Good Good had been considered a premier illustration of what occurrence looks for illustration successful the creator economy. The company, whose breadstuff and food is high-energy play videos, had built a drawstring of unit partnerships and raised $45 cardinal past year.

Good Good underscored Flannery's extended acquisition and the scope of the company's ambitions successful its hiring announcement.

"Joe is precisely the benignant of driver Good Good needs arsenic we participate our adjacent chapter," Good Good's CEO Matt Kendrick said successful the announcement. "He has a way grounds of building iconic brands and scaling them pinch discipline, and he understands what it takes to lead successful the adjacent era of contented and commerce. Our ambitions are big, and our activity squad now matches them."

Flannery, for his part, shared a connection for the announcement saying he looked guardant to building connected the company's momentum.

"Good Good is starring the early of golf. It's built a contented motor that's 2nd to none, cultivated a deep, fast-growing excavation of talent, and launched an apparel business stepping up pinch that aforesaid productivity and ambition," he said. "It's an unthinkable clip to subordinate the marque and build connected that momentum."

Flannery's first large task won't beryllium building connected Good Good's momentum, but alternatively figuring retired really to incorporate the fallout from the advertisement and statement up the group's commercialized prospects.

The advertisement that caused the firestorm — which has been pulled — showed 1 of Good Good's cofounders, Garrett Clark, moving toward a female personnel of the group, Alexis Miestowski, and shoving her to the ground. Standing complete her, he says, "Do not touch my caller driver," earlier picking it up himself and hitting a shot.

Kendrick, the CEO, told Front Office Sports that he didn't position the advertisement earlier it ran and that the trading squad oversaw it. A personification adjacent to the institution said 2 group from trading were fto go. Good Good antecedently apologized for the ad's content.

The advertisement has impacted Good Good's business beyond the nonaccomplishment of its Callaway partnership.

Retailers, including Dick's Sporting Goods and its subsidiary, Golf Galaxy, removed Good Good products from shelves, and the play group stepped distant arsenic the title sponsor of a autumn PGA Tour event.

Creative agency This Will Be Good announced it had ended its narration pinch Good Good, noting it had nary engagement successful the ad.