The beleaguered CEO of Good Good conscionable publically blasted Callaway aft the play institution ended its business pinch the YouTuber group complete a arguable ad.
"Interesting that @CallawayGolf asks america to make an advertisement past approves it past asks america to return the autumn past drops america successful a coordinated media blitz and covers it up by giving a cardinal dollars distant reasoning everyone will beryllium good pinch it," Matt Kendrick wrote successful a post connected X.
Callaway didn't instantly respond to requests for comment.
The station publically calling retired a erstwhile firm partner was notable for its brazenness. It's the latest head-spinning section of the fallout from a Good Good advertisement pinch the play instrumentality giant.
Good Good, which produces high-energy play videos celebrated pinch 25- to 34-year-olds, had been considered a large occurrence communicative successful the creator economy. In 2025, it raised $45 cardinal from Creator Sports Capital and others.
The arguable promo depicted 1 of the group's cofounders, Garrett Clark, moving toward a female personnel of the group, Alexis Miestowski, and shoving her to the ground. Standing complete her, he says, "Do not touch my caller driver," earlier picking it up himself and hitting a shot.
The advertisement was met pinch swift backlash from those who felt it promoted unit against women.
Kendrick and Callaway antecedently apologized for the ad. Clark, who was successful the promo, said the advertisement was meant to beryllium a riff connected the movie "Obsession."
"In this instance, our contented reappraisal process was not broad enough," Callaway antecedently said successful a connection astir the ad. "We person taken due soul corrective actions and importantly strengthened our support procedures to thief guarantee this does not hap again."
The marque added that it would donate $1 cardinal to organizations that purpose to "prevent unit against women, supply resources to survivors, and beforehand acquisition and consciousness efforts."
The advertisement fallout has had awesome repercussions for Good Good's business beyond the nonaccomplishment of its Callaway partnership. Dick's Sporting Goods yanked Good Good products from shelves, and the play group pulled retired arsenic a title sponsor for a PGA Tour arena successful the fall.
The reverberation has dispersed to the Golf Channel, which scrapped the existent play of its reality play bid "Big Break," whose expansive prize was introduction into the PGA Tour arena that Good Good was expected to person sponsored.
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Lucia Moses covers the media and intermezo business, pinch a attraction connected really creators build businesses, really media companies intersect pinch creators, and really marketers adopt intermezo tools. She's surgery stories astir MrBeast's ambitions, Google's movie initiative, and Netflix's push into podcasts.She antecedently reported connected media and managed teams astatine Digiday and Adweek.
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