AI hunt is changing really customers observe section businesses.
On August 26, from 12-3 p.m. ET, SEJ Live is bringing together section hunt experts and practitioners to show you really to gain visibility, way results, and build a website that AI engines tin spot and cite.
The arena is free, online, and each registrant will person entree to the recordings.
Here’s why this matters: When personification asks ChatGPT, Gemini, aliases an AI-powered hunt acquisition for a local recommendation, they whitethorn person 1 reply alternatively of a page of businesses to compare.
That proposal is the caller first impression.
For section and multi-location businesses, occurrence now depends connected more than ranking successful the accepted section pack. Reviews, reputation, Google Business Profile signals, meticulous business information, section landing pages, and schema markup each thief find whether AI systems tin find, trust, and urge your business.
This version of SEJ Live will thief you place the signals that matter, link AI visibility to existent leads, and springiness your squad a applicable scheme for improving your section presence.
What We’re Covering
Session 1: Get Found First: Local Visibility Signals & Priority Tactics
Local visibility starts earlier a customer ever clicks done to your website.
Loren Baker of MCP will subordinate Kevin Chen and Jonathan Berthold of Moz to talk the reviews, estimation signals, and Google Business Profile elements that AI systems measurement erstwhile deciding which businesses to recommend.
You’ll study really AI recommendations disagree from accepted rankings, which section signals merit your attraction first, and wherever to attraction your efforts for the top impact.
Session 2: From AI Search To The Sale: Turning Local Discovery Into Customers
Being discovered is only valuable if it leads to business.
Sean McCrohan of CallRail and SEJ contributor Steve Wiideman will research how AI assistants are reshaping section discovery and the way to purchase. Heather Campbell of SEJ will mean the conversation.
They’ll screen really to property leads and conversions crossed channels, including AI search; and really AI assistants (ChatGPT, Gemini, Perplexity and others) are reshaping section find and the way to purchase.
The convention will besides supply strategies connected really to make your contented agentic-ready for a zero-click world, and really AI sound assistants are changing the measurement you grip (and close) customers.
Session 3: Build To Be Found: Local Pages And Websites That Win In Search
Once your visibility and measurement foundations are successful place, your website has to do the dense lifting.
SEJ contributor Darren Shaw and Russ Jeffery, Director of Product Strategy astatine Duda, will break down what AI engines request to read, trust, and mention section webpages.
You’ll study how to building section landing pages, instrumentality schema markup, support accordant business accusation crossed your website and listings, and reside the method aliases contented issues that tin support your pages retired of AI-generated answers.
The extremity is to time off pinch applicable guidance you tin manus straight to your trading and dev teams.
Who Should Be There
This SEJ Live is for anyone responsible for helping a section business get recovered and chosen, including:
- Local and multi-location marketers.
- SEO managers and directors.
- Agencies serving section clients.
- Franchise and multi-location marque teams.
- Small business owners and operators.
- Web developers and tract builders.
You don’t request to beryllium an precocious SEO practitioner to benefit. Whether you oversee 1 location aliases hundreds, the sessions are designed to springiness you clear priorities and applicable adjacent steps.
All 3 sessions will see unrecorded Q&A, truthful bring the questions your squad is moving done correct now. (Drop them successful erstwhile you register.)
One registration covers the full event. Attend the sessions you request unrecorded and watch the others connected demand.
If section visibility, attribution, aliases AI hunt is portion of your job, these will beryllium 3 hours good spent.
I dream you’ll subordinate us.
Save Your Spot

Featured Image: Igor Link/Shutterstock
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