On this section of How Success Happens, I beryllium down pinch Lo Bosworth, who you mightiness retrieve from MTV’s “Laguna Beach” and “The Hills.” These days, Lo ditched reality TV to go the powerhouse laminitis and CEO of Love Wellness, a women’s wellness marque that’s been going beardown for 10 years. She’s besides the brutally honorable big of the podcast Tell Me I’m a Good Mom and, contempt kicking ass pinch integer content, says, “I would termination societal media successful wide because I deliberation it’s for illustration eating distant astatine our brains and ruining our society.” She added pinch a laugh, “But I’m for illustration a cog successful the instrumentality astatine this constituent — I usage it to make group alert of my business.”
We’ve surgery down Lo’s occurrence insights to thief you spot your gut and build a healthier business successful three, two, one!
Listen here
Subscribe now: Apple | Spotify | YouTube
Three Key Insights
1. Turn Frustration Into Your Founder Superpower
Lo didn’t commencement Love Wellness because everything was going great—she started it aft 18 months of emotion depressed and anxious and dealing pinch unresolved women’s wellness issues arsenic doctors missed terrible vitamin deficiencies connected a elemental humor panel. That frustrating acquisition made her “acutely alert of this attraction spread erstwhile it comes to women’s health and the self-advocacy that has to hap to get the attraction that you need.” Instead of accepting the strategy as-is, she went heavy into Reddit communities, PubMed journals, and emerging microbiome investigation to create products for illustration fragrance-free friendly cleansers and vaginal probiotics that “changed an full aisle.”
Takeaway: Identify the problem successful your life that nary 1 is solving well—and build the business that yet solves it.
2. Build Proof Before You Ask for Permission
Lo didn’t hold for investors—or Hollywood—to take her. When a imaginable cooking show fell through, she utilized her past savings from “The Hills” (“tens of thousands of dollars”) to money her first 1000 units of a probiotic she still sells today. She built her ain site, did everything herself for two-plus years, and utilized her societal media not for vanity but arsenic a free trading motor by candidly sharing her wellness journey. By the clip she went retired to raise money, she says she’d been “the sole usability of this business for a number of years and we were doing great… it was benignant of like, do you want successful aliases not?”
Takeaway: Before pitching partners aliases investors, create existent traction—paying customers, profitability, aliases impervious of concept—so your inquire becomes “Do you want in?” alternatively of “Please prime me.”
Subscribe to the free How Success Happens Newsletter for play inspiration.
3. Authentic Storytelling Beats Empty Marketing
Lo is crystal clear connected 1 thing: successful today’s societal media environment, you can’t conscionable outcry claims and expect customers to care. “It’s critically important astatine this constituent that you are an fantabulous storyteller,” she says, and that you’re genuinely connected to the problem you’re solving. She warns that if you don’t person a individual narration to that problem, “that’s the first issue,” because what resonates now is simply a laminitis consenting to trade a communicative astir their life, their tension, and the symptom constituent they’re fixing—not conscionable a database of features. On apical of that, she points retired that societal platforms, contented formats, and customer acquisition strategies are changing “every 3 to six months,” truthful you person to beryllium consenting to reinvent yourself and your strategy almost constantly.
Takeaway: Build your marque astir a existent story—your story—and enactment elastic capable to reinvent really you show it arsenic platforms and customer behaviour evolve.
Two Free Resources to Learn More
- You tin support up pinch Lo connected each societal platforms astatine @LoBosworth and dive into her women’s wellness beingness astatine LoveWellness.com.
- For much inspiration for turning vexation into a booming business, read astir really these 2 assemblage founders built a $50 cardinal institution betwixt classes.
One Question to Ponder
Lo is some limited connected societal media for her business and profoundly skeptical of what it’s doing to us, saying she’d “just termination societal media successful general” if she could and spell backmost to location phones and artifact parties. So here’s your question:
If you removed societal media from your life for a year, really would you build organization astir your brand—and what benignant of laminitis would that unit you to become?
Email your reply to [email protected] and I’ll publication immoderate of my favorites connected a early episode.
About How Success Happens
Each section of How Success Happens shares the inspiring, entertaining, and unexpected journeys that influential leaders successful business, the arts, and sports traveled connected their measurement to becoming family names. It’s a reminder that down each big-time career, location is simply a personification who persisted successful the look of self-doubt, failure, and thing other that sewage thrown successful their way.
On this section of How Success Happens, I beryllium down pinch Lo Bosworth, who you mightiness retrieve from MTV’s “Laguna Beach” and “The Hills.” These days, Lo ditched reality TV to go the powerhouse laminitis and CEO of Love Wellness, a women’s wellness marque that’s been going beardown for 10 years. She’s besides the brutally honorable big of the podcast Tell Me I’m a Good Mom and, contempt kicking ass pinch integer content, says, “I would termination societal media successful wide because I deliberation it’s for illustration eating distant astatine our brains and ruining our society.” She added pinch a laugh, “But I’m for illustration a cog successful the instrumentality astatine this constituent — I usage it to make group alert of my business.”
We’ve surgery down Lo’s occurrence insights to thief you spot your gut and build a healthier business successful three, two, one!
Listen here
Subscribe now: Apple | Spotify | YouTube
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