Ford unveils the name and launch price for its midsize electric truck

Aug 06, 2026 08:00 PM - 1 month ago 313

Ford CEO Jim Farley shrugs his shoulders while speaking pinch cue cards.

Ford has been very secretive astir its all-important caller slate of EVs. That's starting to change.

The Detroit automaker confirmed to Business Insider that its adjacent EV, a midsize truck, will beryllium called the Fathom. The institution besides said it will person a starting value of $28,350 — aliases $29,945 aft destination charges.

Both the sanction and pricing are a large departure from Ford's caller EV efforts. The company's first procreation of mass-market EVs — including the Mustang Mach-E and the F-150 Lightning — were named aft iconic, nostalgic Ford vehicles. They besides had sticker prices ranging from astir $38,000 to astir $90,000.

Fathom is simply a caller nameplate for Ford. The sub-$30,000 starting value will besides put the caller EV successful striking region of the coming no-frills Slate truck.

Fathom is the consequence of a Skunkworks programme that the institution launched successful 2022, which aimed astatine building simpler electrical cars aft Ford mislaid billions of dollars connected its first procreation of EV products.

Unlike the modular assembly statement that Ford adopted successful the early 1900s, the adjacent procreation of EVs will adopt an "assembly tree" accumulation system. The institution will build the EV's front, rear, and structural battery-and-interior sections connected 3 abstracted lines earlier joining them.

Ford has teased aggregate silhouettes, suggesting that the retooled assembly statement could support vehicles including a hatchback, SUVs, and a cargo van — but the institution has not confirmed which of those models will scope production.

A Ford Fathom is doing wintertime testing successful a camouflage wrap.

The Fathom, Ford says, has immoderate beautiful awesome specs. The automaker says it's arsenic accelerated disconnected the statement arsenic the Mustang EcoBoost, and has the aforesaid interior cargo abstraction arsenic the Toyota RAV4 SUV.

It's besides Ford's first conveyance that will person Apple package integration.

There's still plentifulness we don't cognize astir the truck: we haven't seen its afloat design, because Ford has only revealed images of the truck wrapped successful camouflage. We besides don't person trim specifications aliases scope estimates.

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