For the first time ever, Google Search is less than 50% of Alphabet's revenue

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For the first time ever, Google Search is less than 50% of Alphabet's revenue

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29 Oct 2026

In the fourth to Sep 2026, Google Search made $63.4B of Alphabet's $128B in revenue, or 49.7%. It is the archetypal fourth below fractional since Alphabet began reporting Search income separately. In the 31 quarters before, Search was between 52.8% and 62.0%. Over the identical years, Google Cloud grew from 4.4% of income to 24.1%.

Search share49.7%Down 5.6 pts twelvemonth complete year

Search revenue$63.4BUp 12% twelvemonth complete year

Everything else$64.2BUp 40% twelvemonth complete year

Google Cloud$30.7BUp 103% twelvemonth complete year

Each quarter's income from Google Search & another and from Google Cloud, as a portion of Alphabet's total revenue. Everything alternatively is YouTube ads, subscriptions and devices, Google Network and Other Bets.

Dec 2018 to Sep 2026

20192020202120222023202420252026Share of revenue0%10%20%30%40%50%60%70%Search 49.7%Google Cloud 24.1%Everything alternatively 26.2%

About the data

  • Search is the row Alphabet reports as "Google Search & other": ads on Google Search and on another Google properties specified as Gmail, Maps and Google Play. YouTube ads, the ad network, subscriptions, devices, Google Cloud and Other Bets are counted in everything else.
  • Search income motionless grew: the portion cut since the remainder of Alphabet grew faster.

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