Facebook SEO: 16 Ways to Boost Your Facebook Visibility

What Is Facebook SEO?

Facebook SEO (search motor optimization) refers to actions you return to amended the integrated (unpaid) visibility of your Facebook Business Page and its posts successful Facebook and hunt engines.

Within Facebook specifically, you tin look successful the platform’s hunt results and the News Feed.

For example, here’s a hunt for “flower shop nyc” that shows applicable pages and an integrated station from a section florist.

This is different from Facebook Ads. Which impact businesses paying to person ads look connected Facebook.

Ads are marked arsenic “Sponsored” for illustration this:

Facebook SEO tin besides thief your Facebook page look successful accepted hunt engines for illustration Google. 

Why Is Facebook SEO Important?

Facebook SEO tin thief you scope much group and thrust much postulation to your Facebook page, its posts, and perchance your website—where you tin person them into customers.

Plus, social signals (such arsenic Facebook “likes”) tin indirectlyhelp your website’s SEO. 

While societal signals aren’t ranking factors, they align pinch Google’s attraction connected experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). And whitethorn effect your wide perceived authority. 

11 Facebook Search Engine Optimization Tactics

Follow these tips to amended SEO for your page and its posts.

1. Allow Search Engines to Rank Your Page

Allowing hunt engines for illustration Google to show your page successful hunt results helps you look extracurricular of Facebook. 

This mounting is enabled by default. But it’s worthy double-checking that it’s enabled. Otherwise, your page won’t show up successful Google. 

Head into your page’s settings and click “How group find and interaction you.” And make judge the first action is enabled.

2. Name Your Page Wisely

Your Facebook page’s sanction is what users will spot erstwhile they find you successful hunt results, truthful you want to see keywords that are applicable to your business.

For example, if personification searches “flower shop nyc,” they mightiness spot Armando Ramirez’s shop arsenic the first result. 

This business besides has “NYC Flower Shop” successful the page name. To thief them rank for that word and to thief searchers understand what this business does arsenic good arsenic wherever they’re located.

So, adhd a keyword to your page sanction (if possible) to springiness searchers much context. 

Just don’t keyword stuff (unnaturally unit keywords into text). Something for illustration “Armando Ramirez NYC Flower Shop/Gift Baskets/Anniversary Gift/Wedding Flowers” contains excessively galore keywords. And feels spammy.

Follow these steps to change your Facebook page’s name and travel Facebook’s page sanction guidelines erstwhile choosing a name. Those recommendations see avoiding symbols aliases slogans successful page names.

3. Optimize Your Bio

Your bio tin besides thief you rank successful Facebook’s hunt results. By including keywords related to your business that users are apt to hunt for. 

For example, After-Words Bookstore mightiness rank for the query “bookstore chicago” for immoderate searchers contempt not having “Chicago” successful their page’s name. But that word does look (though not exactly) successful their bio. 

Edit your bio nether your Page’s Intro by clicking “Add bio.” 

You typically person 101 characters for your bio, but immoderate pages whitethorn let up to 255 characters. So, make the astir of it by utilizing the correct keywords. 

You tin find keywords to incorporated into your bio pinch Semrush’s Keyword Magic Tool.

Open the tool, participate a wide keyword related to your business, set the state (optional), and click “Search.”

Go done the resulting database of keywords and prime ones that are particularly applicable to you. 

For our “car repair chicago” example, we mightiness prime “car repair shops successful chicago.”

Then, trade your bio utilizing each keyword—or fragments from each keyword. Like this:

“ABC is 1 of the champion car repair shops successful Chicago, Illinois. We repair car windshields, A/C, and more.”

4. Optimize Your Business Page Details

Having accordant business specifications (hours, location, website, etc.) tin amended your visibility for section hunt results because Google cross-references accusation crossed the web to verify trustworthiness.

So, make judge your Facebook Business Page’s specifications besides lucifer the specifications successful different online directories. 

Add arsenic galore applicable specifications arsenic you can, including your:

• Hours
• Address (if you person one)
• Service area (if you person one)
• Phone number
• Email
• Website
• Other societal media links
• Language
• Services you provide
• Price range
• Categories (you tin take up to 3 categories, which tin thief your page appear successful applicable hunt results)

Add specifications by clicking the “Edit details” fastener connected your page:

5. Post Engaging, Quality Content

Facebook prefers to show contented that people for illustration and find relevant, which intends applicable and well-received posts whitethorn rank higher successful hunt results and News Feeds. 

Social Tracker specifications really your competitors’ contented performs to springiness you ideas for perchance high-performing posts.

Add the Semrush Social Media toolkit to your relationship to entree Social Tracker. Then, configure Social Tracker by connecting your societal accounts and adding your competitors’ accounts to track. 

Once the instrumentality is configured, you’ll spot an overview of your rivals’ top-performing content. 

Clicking into the tabs on the apical gives you a elaborate position for each societal platform.

Identify which topics performed the best. And draught your posts astir akin ones.

Here are immoderate further tips to create engaging Facebook posts:

• Experiment pinch different station types for illustration text, images, videos, unrecorded videos, and reels to spot which your assemblage prefers
• Publish consistently truthful your Facebook page appears active
• Use calls to action successful your station that promote engagement. For example, inquire group to tag a friend. Or to time off a remark for illustration this Facebook station does:

Just debar asking group to “like” your post. Facebook views this arsenic gaming the system and whitethorn not rank your contented arsenic highly. Plus, it comes crossed arsenic spammy to users.

And retrieve to respond to everyone who leaves a comment. This shows others that you return a genuine liking successful what group person to opportunity and whitethorn lead to much engagement. 

6. Optimize Images 

Two ways to optimize Facebook images are through:

• Captions: Text (with keywords) that complements your image to thief it look successful the hunt results
• Alt text: Text utilized to picture an image for group who usage surface readers. Adding alt matter tin thief your image look successful Google for applicable queries.

Add alt matter to photos by clicking “Edit” and “Alternative Text” earlier you complete your post.

7. Add Geographic Tags to Posts

Adding geographic locations to your posts helps group find your business erstwhile they hunt circumstantial areas.

For example, this photographer tagged Whitefish Lake. And group mightiness spot this station erstwhile they hunt this location. 

From there, users tin click the photographer’s page to study astir the business.

8. Publish Consistently

Recency is an important ranking awesome erstwhile Facebook decides what to show successful someone’s News Feed, and caller contented whitethorn person a amended chance of appearing higher compared to older posts. 

That intends it’s a bully thought to create a accordant publishing schedule. 

We urge 3 to 5 posts per week if you’re starting out. And you tin set from there.

Plus, dependable posting lets group cognize your business is active. This whitethorn make users much apt to engage, which tin further amended your visibility. 

Semrush’s Social Poster helps you scheme and schedule your societal media content. 

Start by configuring the tool and connecting it to your Facebook page.

Once configured, caput backmost into Social Poster and click “New post.”

Craft your station and prime wherever you’d for illustration to people it. (Select aggregate accounts to perchance amended your social media SEO crossed a scope of platforms.)

Lastly, take the day and clip erstwhile you’d for illustration your station to spell unrecorded and click “Schedule.”

Then, usage Social Analytics to show your content’s performance. Because knowing which pieces execute champion helps you replicate successes for early posts.

9. Add Hashtags to Your Posts

Adding hashtags (clickable phrases that commencement pinch the “#” symbol) to your posts helps you summation moreover much visibility. Like erstwhile users hunt for a circumstantial hashtag:

We urge utilizing 1 to 3 hashtags per post. 

Facebook gives these further hashtag tips:

• Keep your hashtags elemental and applicable to your post
• Avoid punctuation
• Avoid spaces
• Incorporate hashtags into sentences—i.e., “How overmuch do you for illustration our #macrame?”

10. Generate Backlinks

Links from outer sites that constituent to your Facebook page (called backlinks) tin thief it rank higher successful Google’s hunt results. 

Google sees backlinks arsenic authority indicators. And whitethorn position Facebook pages pinch galore reputable backlinks arsenic trustworthy.

Plus, these links tin nonstop much group to your Facebook page. So, effort to promote different sites to nexus to your Facebook page. 

Here are immoderate ideas:

• Link to your page from your website
• Get media mentions (like connected your section newspaper’s website) and inquire them to nexus to your Facebook page
• Write impermanent blog posts that see links to your Facebook page (if the patient allows it)
• Partner pinch influencers and person them constitute blog posts that reappraisal your business and nexus to your Facebook page

Then, show your backlinks pinch Semrush’s Backlink Analytics tool. 

Enter your Facebook page’s URL and click “Analyze.”

Click connected the “Backlinks” tab to position each your Facebook page’s backlinks. Categorized by “Active,” “New,” and “Lost.”

You mightiness want to support an oculus connected “Lost” backlinks because these are links you erstwhile had but nary longer do. 

Reach retired to sites that removed your page’s links and inquire for them back.

11. Encourage Recommendations

Recommendations are reviews shared connected Facebook that opportunity whether users urge a business.

Like this:

If your business has galore affirmative Recommendations, it whitethorn beryllium much apt to look higher successful rankings. And beryllium suggested to much people.

Your Recommendations percent tin besides look successful hunt results arsenic an aggregate prima rating:

Here are 2 ideas to summation Recommendations:

• Post signs successful your stores pinch your Facebook page’s URL and inquire group to time off feedback
• Send a post-purchase email pinch a nexus to time off you a Facebook Recommendation. Like this email:

Then, respond to each types of feedback (both affirmative and negative). Because it shows group you attraction astir what they person to say. 

Other Facebook Best Practices

These different tips aren’t needfully related to SEO but tin thief you make the astir of your Facebook presence. 

12. Make Your Brand Recognizable

Make judge your Facebook page floor plan and screen photograph thief you support a accordant brand identity that aligns pinch your beingness connected platforms extracurricular of Facebook.

Plus, a recognizable floor plan photograph (like your logo) tin thief group find your page successful Facebook’s hunt results. 

In the hunt consequence below, we tin easy admit the supra page from its logo, contempt being alongside 2 likewise named pages. This reduces disorder for group searching for your business.

13. Customize Your Page URL

Facebook pages are assigned generic URLs by default. Like “www.facebook.com/profile.php?id=100086756884028.”

But having a URL that's easy to retrieve is important because it allows group to quickly type it into their browsers and find your Facebook page.

You tin customize your URL by changing your username. Then, Facebook will usage your username for your URL.

For example, the username for our Facebook page is “Semrush” and our URL is “www.facebook.com/Semrush.” 

And beryllium alert that Facebookpage usernames tin only incorporate letters, numbers, and periods. Hyphens, which are modular successful astir URLs, aren’t allowed for Facebook pages. 

14. Add a Relevant Action Button

An action button is simply a fastener connected your Facebook page that asks your assemblage to do something, which tin support business goals.

Facebook gives you a database of preset actions. Like booking a gathering aliases starting an bid (enabling you to boost income from your Facebook page).

Your action fastener gets premier existent property astatine the apical of your Facebook page. So, take 1 that’s astir applicable to your goals.

15. Make It Easy to Message You

Adding a “Message” fastener to your Facebook page gives group a convenient measurement to interaction your business.

Follow these instructions to turn connected messaging for your Facebook page.

16. Stay Informed About Platform Rules

Keep your Facebook page progressive and successful bully opinionated by pursuing Facebook’s policies.

Here are immoderate (but not all) rules to support successful mind :

• Don’t usage your Facebook page to beforehand online gambling without receiving support to do so. Like if you want to tally a title that requires users to salary a interest to enter.
• Provide announcement to group if you scheme to cod information for illustration email addresses
• Don’t beforehand forbidden activities aliases services

Improve Your SEO for Facebook

Simple activities for illustration adding keywords to your Facebook page’s sanction and publishing consistently tin thief you look much prominently successful some Facebook and Google.

And Semrush’s devices make it easy to do galore of those tasks.

Ready to scope much imaginable customers done your Facebook page?

Try Semrush for free.