Exclusive: Kevin O'Leary Is Launching a New Agency With the Founder of Shazam — Here's Why He Says It's a Game Changer

Multi-millionaire investor Kevin O'Leary has earned his nickname, Mr. Wonderful, aft 15 seasons of dealmaking connected "Shark Tank." Now, he's utilizing that estimation to motorboat a caller task pinch a cheeky play connected his name.

Entrepreneur exclusively said to O'Leary, 70, astir his latest endeavor, WonderAds, a tv advertizing agency he started pinch Philip Inghelbrecht, nan laminitis of Shazam and CEO of Tatari, to springiness mini businesses nan aforesaid entree to large-scale tv advertising. The level allows businesses to tally and acquisition advertisement campaigns they tin way and optimize connected their ain dashboard.

Most backstage companies pinch little than 500 labor don't cognize really to usage tv advertising, and have never known really to usage it, O'Leary tells Entrepreneur.

"They spell to a cablegram outlet, and they bargain TV ads astatine immoderate crazy value because they person nary thought what they're doing," he says. "[WonderAds] solves each that."

Related: Kevin O'Leary: Inflation Is Responsible for Restaurant Closures

The tv advertizing manufacture was valued astatine $235.9 cardinal successful 2023 and is expected to scope complete $337 cardinal by nan extremity of 2024. O'Leary says WonderAds was created aft he saw nan complications that tin originate from trying to bargain and usage tv ads arsenic a trading method pinch his businesses.

"We modernize nan measurement TV advertizing is done utilizing technology. If you are a brand, really what it intends is we're going to springiness you nan devices to measurement nan effectiveness of your ads and let you to bargain nan TV ads," Inghelbrecht said. "TV advertizing has ever worked, it's conscionable that it was difficult to attack for people, if anything, it was deliberately kept opaque by nan accepted agencies."

WonderAds is fundamentally nan "AI of tv advertising," O'Leary muses because it offers businesses nan expertise to bargain smaller packages amended suited to their needs (and budgets) alternatively of going to large networks and agencies and getting "bamboozled" into costly advertisement campaigns.

O'Leary said now is nan cleanable clip to present WonderAds because precocious ostentation intends businesses request to beryllium "extremely specific" erstwhile spending trading and advertizing dollars.

"[Inflation] has affected everything because number one, it's affected nan costs of media," he says. "But it's besides affected really overmuch discretionary income, nan user you're going aft has. And truthful they go very much discerning astir what they're going to bargain successful products and services."

O'Leary's portfolio includes complete 85 businesses, including an estimated $8.5 cardinal invested successful astir 40 "Shark Tank" businesses.

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"I'm not nan benignant of feline that promotes worldly for nan liking of promoting it," O'Leary says. I beforehand worldly that I'm eating and utilizing and spending connected because I cognize pinch certainty it works."

O'Leary's net worth is an estimated $400 million.