Domino's Pizza Is Paying Customers Back When They Tip Their Delivery Drivers

In an effort to curb tipping culture's caller negative reputation, Domino's is giving customers a awesome inducement to extremity transportation drivers — free food.

In a new initiative, "You Tip, We Tip," nan concatenation will dole retired $3 coupons valid for 1 week each clip a customer tips $3 aliases much to their transportation driver.

The promotion originates Monday, April 29 — nan concatenation did not specify erstwhile nan promotion would travel to an end.

Related: Bad Day? Domino's Is Giving Away Free 'Emergency Pizzas'

"Domino's drivers person been hustling to present hot, delicious pizzas since 1960, and we emotion that customers person been tipping them for their awesome work since time one," said Domino's Senior Vice President and Chief Brand Officer, Kate Trumbull, successful a institution release. "But these days, everyplace you go, there's a extremity screen. The unit to extremity is real, moreover erstwhile nary other work is provided. So, we decided to flip nan book and show our appreciation by tipping customers back."

According to Indeed, nan mean nationalist net for a Domino's transportation driver is $17.88.

The promotion comes astatine a clip erstwhile galore successful nan U.S. are fed up pinch being prompted to salary other aft virtually each transaction. A recent study by CouponBirds recovered that 75% of Americans judge that tipping civilization has gone excessively far, pinch 65% of group who "guilt tip" saying that they do truthful to "avoid awkwardness" pinch unit members.

Domino's is coming disconnected a beardown Q1 of 2024, pinch world unit income maturation expanding 7.3% while U.S. same-store income maturation accrued 5.6%.

Related: Elderly Domino's Driver Falls During Delivery, Goes Viral

"The Renowned Value we created done our caller and improved Domino's Rewards loyalty programme drove outsized comp performance, which flowed done to nan bottommost statement pinch double-digit profit growth," said Domino's CEO Russell Weiner successful an net release. "Importantly, our maturation successful nan U.S. came done affirmative bid counts successful some our carryout and transportation businesses for nan 2nd 4th successful a row. Further, this bid maturation was crossed each income cohorts."

Domino's was up complete 68% twelvemonth complete twelvemonth arsenic of Monday afternoon.