Disney's CEO just confirmed the company is exploring a move into free streaming

Aug 05, 2026 09:31 PM - 1 month ago 432

Disney CEO Josh D'Amaro conscionable confirmed that the institution is taking a adjacent look astatine moving into free streaming.

"We're exploring a free merchandise for consumers, 1 that will let america to execute respective goals and hopefully do that efficiently," D'Amaro said connected Wednesday greeting during Disney's net call. (D'Amaro was asked astir FAST channels — which are unrecorded feeds of free, ad-supported TV — but he didn't specifically mention them successful his response.)

Business Insider reported successful July that Disney is exploring making immoderate Disney+ contented accessible for free. Paramount+ is besides looking into a "free beforehand porch" to turn reach, arsenic Hollywood progressively embraces free streamers.

A free streaming offering would person 3 main benefits, D'Amaro said connected the net call:

Expanding Disney's scope by amended serving customers who are "more value sensitive"
Growing its advertizing gross by adding much inventory
Driving "top-of-funnel" subscriber maturation for Disney+

Disney's streaming advertisement spots are "fairly good sold," D'Amaro said, adding that this isn't the lawsuit for immoderate of its streaming competitors.

"More inventory would really thief america accelerate our advertisement gross growth," D'Amaro said.

The Disney CEO said the institution had "nothing circumstantial to denote today" astir a free merchandise but that it's "definitely thing that we're considering."