Disney Plus is getting vertical video

Disney Plus will beryllium getting a vertical video provender later this year, Disney announced arsenic portion of its Global Tech & Data Showcase for advertisers astatine CES, Deadline reports.

According to a Disney announcement cited by Deadline, the company’s extremity is to “explore its usage successful a assortment of ways crossed categories, and contented types, for a personalized and move feed. That will see expanding crossed news and entertainment, turning Disney+ into a must-visit regular destination.”

Based connected an question and reply pinch a Disney exec, Deadline reports that vertical video successful the app could see “original short-form programming, repurposed societal clips, refashioned scenes from longer-form episodic aliases characteristic titles aliases a combination.”

Last year, Disney added a vertical video tab called “Verts” to its majorly overhauled ESPN app. Netflix has besides been testing a provender of vertical video featuring clips from Netflix shows and movies — and it’s not the first time the institution has experimented pinch the format.