Disney Extends Partnership With Formula 1, Racing Together Until 2028

Mickey Mouse and Minnie Mouse astatine the FORMULA 1 BRITISH GRAND PRIX 2026

The Walt Disney Company

Disney and Formula 1 first announced their business successful 2025 and kicked disconnected the collaborative Fuel the Magic run pinch a flashy Las Vegas Grand Prix motorboat party. The original business was group to past done the 2027 season, but now the 2 high-energy world brands pinch afloat engaged instrumentality bases person signed a woody to widen the business done the 2028 season.

The Fuel the Magic run includes experiences and contented astatine title weekends astir the world, positive merchandise themed to circumstantial races and characters disposable astatine prime races and online. "Our ngo pinch the F1 business is to bring Disney magic to fans successful unexpected and imaginative ways, whether they’re watching astatine home, trackside aliases engaging connected social,” said Joss Hastings, Senior Vice President Marketing astatine Disney Consumer Products.

Lightning McQueen Enters The Formula 1 Grid

The prolonged statement besides brings a caller Disney-branded franchise onto the circuit. Fans of Disney and Pixar Cars will beryllium capable to shop a postulation of caller merchandise themed astir the iconic racing movie. This caller merchandise postulation besides marks the first clip Disney will person a F1 collection beyond Mickey & Friends.

“This merchandise postulation is simply a earthy adjacent measurement and brings together the excitement of Formula 1 pinch Disney and Pixar’s Cars successful a measurement that feels some authentic and nostalgic. For galore fans, Cars was an early preamble to the thrill of racing, making this collaboration a nosy measurement to observe the enduring entreaty of the athletics done characters that generations person travel to cognize and love,” said Emily Prazer, Chief Commercial Officer astatine Formula 1.

The Cars-themed postulation will officially debut astatine D23: The Ultimate Disney Fan Event, past astatine the Formula 1 Gran Premio D’Italia 2026 successful Monza this September. Fans attending the Italy title tin besides drawback Lightning McQueen successful person, pinch an all-new livery.

“Building connected the momentum established pinch Mickey & Friends, expanding our business to see Pixar’s Cars, debuting astatine Monza, presents an breathtaking opportunity to ‘Fuel the Magic’ by bringing together 2 fandom communities that stock the aforesaid emotion of speed, spectacle and heart,” said Hastings.

What’s notable is that this isn’t the first clip the worlds of Formula 1 and Cars person crossed over. Former F1 World Champion Lewis Hamilton made a cameo successful Cars 2, appearing arsenic the McLaren MP4-12C supercar, and successful Cars 3 arsenic a integer assistant.

Disney and Formula 1’s Continued Success With Creative Campaigns

Disney’s branded campaigns alongside Formula 1 proceed to show unsocial stories, which support aged and caller fans engaged. Formula 1’s world assemblage is adjacent 820 million, but astir 57% of caller fans are nether 35, and astir half are women. These fans often travel to the athletics done societal contented and merchandise beingness from brands they already interact with. This makes the Disney collaboration moreover much enticing for some brands since Disney has hundreds of millions of fans astir the world.

After the motorboat of Fuel the Magic astatine the Formula 1 Las Vegas Grand Prix 2025, which included an exclusive show pinch Mickey Mouse astatine the Fountains of Bellagio, the 2 brands person seen successful campaigns travel to life successful unsocial ways. One of the biggest was conscionable months agone erstwhile Disney pushed into women’s racing astatine the Formula 1 Grand Prix du Canada pinch a designated merchandise statement spotlighting F1 ACADEMY featuring Minnie Mouse and Daisy Duck.

Additionally, astatine the 2026 Formula 1 British Grand Prix, Disney and Formula 1 collaborated pinch Make-A-Wish. A civilization Disney-inspired racing helmet was signed by 20 existent drivers, including Hamilton, Lando Norris, Carlos Sainz, and Charles Leclerc. The helmet went to auction and sold for a record-breaking $210,000, pinch nett proceeds donated to Make-A-Wish International.

"The occurrence of our business pinch Disney has demonstrated what's imaginable erstwhile 2 globally loved brands travel together astir a shared imagination for creativity, storytelling and instrumentality engagement. Extending our narration reflects the spot of that collaboration, and our ambition to proceed creating caller experiences for fans astir the world,” said Prezer.