Dell admits consumers don’t care about AI PCs

Dell has revealed that consumers aren’t buying PCs for AI features correct now. In an interview pinch PC Gamer up of CES, Dell has made it clear its 2026 products aren’t each astir being AI-first, and it’s moving beyond being “all about” AI PCs.

“We’re very focused connected delivering upon the AI capabilities of a device—in truth everything that we’re announcing has an NPU successful it — but what we’ve learned complete the people of this year, particularly from a user perspective, is they’re not buying based connected AI,” admits Kevin Terwilliger, Dell’s caput of product, successful the PC Gamer interview. “In truth I deliberation AI astir apt confuses them much than it helps them understand a circumstantial outcome.”

It’s a amazingly honorable admittance from 1 of Microsoft’s biggest PC partners, particularly arsenic the package elephantine continues to push AI features into Windows and effort and person consumers to bargain Copilot Plus PCs. Dell was 1 of Microsoft’s partners for the first Copilot Plus PC launch successful 2024, adding Qualcomm’s Snapdragon X Elite chips to its celebrated XPS 13 and Inspiron statement of laptops. Dell moreover added Qualcomm’s Cloud AI chips to its high-end laptops last year, boosting AI capacity for section models.

But astir of the benefits successful Copilot Plus PCs travel from the improved artillery life and capacity of Qualcomm’s Snapdragon X Elite chips, alternatively of AI features alone.

Microsoft moreover struggled to motorboat its Recall flagship AI characteristic for Copilot Plus PCs. The arguable characteristic yet launched astir a twelvemonth aft it was primitively scheduled, because the characteristic was delayed pursuing concerns raised by information experts.