Here is a recap of what happened in the hunt forums today, through the eyes of the Search Engine Roundtable and another hunt forums on the web.
Google dropped the liberated merchandise listings from the EEA regions of Google Search. Google Merchant Center API now supports merchandise reviews. Google requires you to tag grownup products in your feed. Google Ads commerce spectators sharing is available. Google added local businesses to the provider and aggregator hunt units. Google is evaluation an AI Mode clasp in the hunt bar. Bing is additionally asking you to verify you are human. And I posted the weekly SEO Video recap.
Search Engine Roundtable Stories:
- Google May Be More Successful In Blocking Scrapers & Tracking Tools
Google may be additional prosperous in blocking AI scrapers, hunt scrapers and third-party tracking tools since about September 13th or so. This coincides alongside the September 4th and September 12th reversals we reported, and it additionally aligns alongside the methods Google has been using to obstacle non-human behavior in its hunt results recently. - Search News Buzz Video Recap: Unusual Google Search Ranking Volatility, Ad Tech Monopoly Remedies, AI Contribution Publisher Payouts & More
This week we covered the archetypal week or so of Google’s different ranking volatility lone to see things spike up in a big way this week as fine - item is up. Google’s remedies are out for its ad tech monopoly ruling. Google has an AI contribution aviator for paying publishers... - Google Search Bar Results Page Testing AI Mode Button
Google is now evaluation adding the AI Mode clasp to the hunt bar whenever you are inner the hunt results page. Google has the AI Mode clasp nearly everyplace else, but now we are seeing it added to the hunt bar, inside the hunt results page, not fair the residence page. - Bing Also Asking To Verify You Are Human Before Showing Search Results
Microsoft Bing is additionally asking several searchers to verify they are individual before showing them hunt results. Google is doing this a lot, in assorted forms, and now Bing was spotted doing this. - Google Ads Commerce Audience Sharing Help Document
Google has posted a new assistance document in the Google Ads assistance area named About commerce spectators sharing through Google Ads. It explains that "Commerce spectators sharing allows commerce partners, specified as retailers or marketplaces, to portion first-party data segments alongside their promotion partners, specified as brands or sellers." - Google Merchant Center API Now Supports Product Reviews
Google updated the upload a merchandise reviews data origin to Merchant Center assistance document to now say that you can do this via the Merchant Center API. Previously, the document said, "API isn’t currently supported for merchandise reviews data sources." Now it says, "Add merchandise reviews using API." - Google Now Requires You Label Adult Products In Ecommerce Feeds
Google has updated its guidelines for sites alongside definitive satisfied to now define that ecommerce sites must "label grownup products in ecommerce feeds or markup." There is additionally a new division at the base of the assistance document titled, "For Google Shopping features." - Google Search Drops Free Product Listings From European Economic Area
Google Search has dropped the liberated merchandise listings and carousel formats from the European Economic Area (EEA). This alter is part of what the European Commission forced Google to do in these regions under the Digital Markets Act. - Google Supports Local Business Queries In Aggregator & Supplier Search Units
Google has added local endeavor query assistance to the aggregator and provider units inside Google Search. Google updated the two the aggregator component and provider component records to add "and local businesses" scattered throughout those documents. - Mikey Mouse, Goofy & Donald Duck Wearing Googlewear
This is AI but it really caught my eye. Here you have Mikey Mouse, Goofy & Donald Duck wearing fancy Google suits and clothing. I am not certain what the cyber cab is doing in the background, but it is AI, so...
Other Great Search Threads:
- Not certain what this means... but Web Guide is now correct at the top of the SERP, whenever it used to be under several another non-Web Guide content. Every hunt now has Web Guide results starting from the top of the SERP. Again, I don't cognize if that method item is happening alongside Web Guide, Glenn Gabe on X
- Read the thread from @jason_kint. Not a fine appearance for OpenAI... Tough to equal peruse several of the quotes. Eager to see how this all plays out. "Straight from OpenAI's Brockman and Microsoft's Nadella - 'doom loop' for the complete web [as they vacuum up and substitute the activity of jour…, Glenn Gabe on X
- Pages get de-indexed by different canonical satisfied : r/bigseo, Reddit
- Critical metrics are going down, and I won't encounter the end-of-year goals at this pace. I need your help., John Mueller on LinkedIn
- I think this benevolent of item is lone testable akin this "at the moment". There are a bunch of "everything llms.txt" sites out there now that try to inspect all domains for the llms.txt document and nexus to it from their site. So whenever a crawler sees their site, they see the links, and prosecute them., John Mueller on Bluesky
- We’ll commencement to rotate out Search profiles to new markets soon. Your Knowledge Panel is automatically generated using data from distinct sources throughout the web, including your Search profile, so it can’t be edited directly. That additionally method the bio in your Search profile, Robby Stein on X
Search Engine Land Stories:
- Google Ads’ Smart Bidding update appears to have ended bid suppression
- Google Ads tests Product Value Optimization for AI bidding
- Pinterest turns ocular hunt into a new ad opportunity
- Google faces six years of court oversight in ad tech antitrust case
- Ranking is lone fractional the job: SEO for project completion
- How to inform which Google Ads controls really authority anything
- The SEO occupation playbook is dead. Good!
Other Great Search Stories:
AI & LLMs
- CC is an AI delegate for families and groups, Google Blog
- Globally, More People Expect AI to Cause Job Loss Than Growth, Pew Research Center
- Measurements for understanding the gait of AI betterment inner frontier labs, Anthropic
- OpenAI personnel knew the ‘existential threat’ AI posed to publishers, New York Times claims, Financial Times (Sub)
- AI Safety Debate Intensifies as Ng Dismisses Extinction Risk Concerns, Bloomberg
- Agent swarms, alignment, & recursive self-improvement, Noam Brown
- ChatGPT for Word, ChatGPT Release Notes
Analytics
- Cookie Consent Management in 2026: Why Your Banner Isn’t Enough (And How to Check in 2 Minutes), MeasureU
Industry & Business
- Google Must Make Tech More Compatible With Rivals, Judge Rules, The Information
- Google’s ad tech remedies decoded, Digiday
- Google announces new accord for first-of-a-kind green alloy plant, Google Blog
- How Google is example AI chatbot laws about the country, NPR
Links & Content Marketing
- How To Get Great Content Without Asking Your SMEs To Write, Content Marketing Institute
Local & Maps
- Google Maps on Android Auto Is Finally Getting the Most Basic Customization Feature, Autoevolution
- Tesla Just Gave Google Maps on Android Auto a Big Boost With Forecasted Supercharger Availability, Autoevolution
- Drive alongside “Forgotten Island” on Waze., Google Blog
Other Search
PPC
- Search Ads & Holiday Planning: 2026 Strategies and Actions, JumpFly
- Video Dubbing Tool Available in Asset Studio, PPC News Feed
- Advertisers Still Make 1 in 10 Google Ads Changes by Hand: Findings From 72,358 Accounts, Optmyzr
- Get your brand AI-ready for the holidays, Microsoft Advertising
- Pinterest unveils Visual Search Ads and new Performance tools, Pinterest Newsroom
- Merchant Center Explains How to Update Product Videos Faster, PPC News Feed
- The end of Google Ads bid suppression era., Smarter Ecommerce
Search Features
- Google Homepage tests new hover animation on + icon, Search Engine Watch
SEO
- The SEO Bug Hiding Inside Perfectly Valid Hreflang Tags, HackerNoon
- Google Site Wide Ranking Factors Decoded: Unmasking QualityNsrNsrData (New Site Rank), Hobo
- There Is No "Accuracy" in AI Search Tracking - Only Precision, iPullRank
Feedback:
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