Here is a recap of what happened in the hunt forums today, through the eyes of the Search Engine Roundtable and another hunt forums on the web.
The third and likely final phase of the Google Spam update seems to be hitting. Google warned concerning using deceptive authorship data in your content. Google Search Console's achievement study gains a multi-select nation filter. Google said concerning larger merchandise aggregator websites. Google Maps updated its contribution guideline for merchants. Google has added data to the Search generative AI authority leaf in Search Console concerning whenever a kid asset overrides the genitor environment for AI controls. Google Ads is evaluation displaying the advertiser's name inside the click to call phone figure call asset on the sponsored listings. OpenAI is evaluation new labels appended to the ChatGPT merchandise results.
Search Engine Roundtable Stories:
- Final Phase Of Google September 2026 Spam Update Rollout Oct 4-6?
I accept we are seeing the final phase of the Google September 2026 Spam update rolling out between October 4th and October 6th, today. The update have to be done any day now, so there may be another spike in volatility, but I doubtful this is it - we are beautiful much done alongside this spam update. - Google Warns Against Deceptive Authorship Information Within Content
Around the identical period Google updated its helpful satisfied hunt records alongside defining chief satisfied and the new EOT/SA sections, Google additionally posted a alert to "avoid using deceptive authorship information." - Google Search Console Performance Report Multi-Select Country Filters
Google now lets you inspect off multiple countries inside the Google Search Console nation display in the achievement reports. This lets you collection countries together, to see how your hunt achievement is doing for multiple countries at once, alternatively of one nation at a time. - Updated Google Maps Policy: What Merchants Can't Post In Listings Or Posts
Google has updated the Google Maps and Business Profiles Prohibited & restricted satisfied policy's promotion and inducement division to catalog what merchants and endeavor owners cannot article on their listings and posts. - Google Search Generative AI Control Page Adds Top-Level Domain Details
Google has added data to the Search generative AI authority leaf in Search Console concerning whenever a kid asset overrides the genitor environment for AI controls. - Google Ads Call Extensions Includes Advertiser Name
Google Ads is evaluation displaying the advertiser's name inside the click to call phone figure call asset on the sponsored listings. Normally, Google volition fair display the phone figure but in this test, Google is additionally adding the advertiser's name. - Google On Large Product Aggregator Websites
Google's John Mueller was asked why Google continues to crawl lots of pages on a ample website but indexes lone four of them, and why the residence leaf isn't indexed. John categorized the location as a "large merchandise aggregator." - OpenAI Tests New Product Labels On ChatGPT Results
OpenAI is evaluation new labels appended to the ChatGPT merchandise results. These labels can add data concerning the merchandise it is displaying, specified as "best all-rounder," "best for beginners," "best cushioning," and so on. - Google Claw Machine At Bengaluru Office
Here is a claw device for several kind of event at the Google agency in Bengaluru, India. The event was Google Ananta traditional carnival 20 years of traditional association celebration. This is not the archetypal period Google had a claw machine.
Other Great Search Threads:
- This is a must observe @CNN Terms of Service event hosted by @claresduffy “Is it getting harder to discover data online?”with @doctorow. Google is destroying themselves by harming publishers., Inspired Taste on X
- Ecommerce SEO: This shop is missing ~8 myriad merchandise images in Google Merchant Center. Not on the site. In the feed. 2M+ products in the account. Average depiction count: 1. Each location carries ~116K products (incl. variants). Multiply that throughout all nation in a global, Brodie Clark on X
Search Engine Land Stories:
- Microsoft Advertising updates pricing rules for U.S. automotive ads
- Google changes view-through conversion reporting for Demand Gen Display ads
- OpenAI brings ocular ads and expanded measure to ChatGPT
- Google Search shares data on how lengthy crawling, indexing and serving takes
- Want enduring AI brand visibility? Stop looking for hacks
- How to build topic clusters for SEO and AI search
- Why Google is pushing advertisers toward demand-led budgeting
- AI use surges 6X for local search, fragmenting the digital ecosystem
Other Great Search Stories:
AI & LLMs
- Internet Watch Foundation reports huge increase in AI kid intimate abuse material, The Guardian
- How to Spot an AI Recipe, The Kitchn
- It’s Nearly Impossible to Budget for AI Spending, Wall Street Journal
- Anthropic Subscriptions Offer 5x+ More Value Than OpenAI, Semi Analysis
- Our method to EU content provenance rules, OpenAI
- Using Gemini Notebook to instruct 8th-grade science, Google Blog
- ChatGPT is adding genuine cartoonists’ signatures to counterfeit New Yorker cartoons, Nieman Journalism Lab
Industry & Business
- Anthropic, OpenAI, Meta and Google execs attest under oats at NYC assembly meeting, CNBC
- Ex-Anthropic Researcher Jacob Coxon Testifies at NYC Council AI Hearing, Bloomberg
- Google Bid to Buy Spirit Airlines Data for AI Training Got a Boost, Business Insider
- Pentagon stops using Anthropic AI tools months following blacklisting company, BBC told, BBC
- Polish regulator suspects Google abused foremost stance in publishing company fee talks, Reuters
- Sam Altman Sees the Future. Are We In It? (Part 1 of 2 Exclusive Interviews), Vanity Fair
- Meta and Microsoft Work to Wean Staff Off Anthropic’s Claude, The Information
- Why Google, Amazon and Microsoft Need Chinese Data Center Suppliers, The Information
- Google, Constellation Near Billion-Dollar Deal for Nuclear Power, Bloomberg
Links & Content Marketing
- 9 B2B Marketing Sessions to Attend at Content Marketing World 2026, TopRank Marketing
Local & Maps
- Android Auto power commencement requiring Android 11 or afterward soon, controller reports suggest, 9To5Google
- Android Auto update fixes missing indication icon, Google confirms, 9To5Google
- Google Maps now lets you rotate your car into a McLaren F1, 9To5Google
- Google Flights data to discover holiday deals and trending destinations, Google Blog
Other Search
- Siri Can Index More Of Your Personal Data — Here's How To Limit It, Engadget
- Apple may shortly track whenever Google promotes Chrome inner Safari, 9to5Mac
PPC
- The Three Things I’m Doing Next After Google Rethink Retail, PPC Live
- TikTok Search Ads: When Is It Worth Testing?, Hop Skip Media
- Update to Gambling and Games Policy: Colombia (October 2026), Google Advertising Policies Help
- Guardrails for Google Ads AI - Practical Ecommerce, Practical Ecommerce
- Assign Merchant Center Products to Multiple Google Business Profiles, FeedArmy
Search Features
- Yahoo pushes scout alongside new homepage clasp and merchandise recommendations, Search Engine Watch
- Google AI Overviews now appear for most important brands, Semrush
- Google Search Console, SEO For Journalism
- Link applicable collections to disclose additional products, Ilana Davis
- SISTRIX in Q3 2026: brand analyses in the AI Check, Deep Dive conversation and a new navigation, SISTRIX
- The Big List of AI Visibility, AEO, GEO & Citation & Mention Tracking Tools, Search Engine World
- Myth vs Data: 3 SEO and AI myths most teams overlook, Oncrawl
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