Here is a recap of what happened in the hunt forums today, through the eyes of the Search Engine Roundtable and another hunt forums on the web.
Ads in Google AI Mode create Google small per search, but Google has additional searches. Google's John Mueller stated AI spam strategies volition be caught, eventually. Google is rolling out the Google Business Profile AI-powered messaging to more. Cyrus removed his location from AI Mode, AI Overviews via Search Console and shared the data. Microsoft is showing ads in the Bing AI Overviews. Gary Illyes stated bot impersonation has rotate into additional of an matter alongside AI. Google and Bing have Halloween easter eggs. Google seems to have stopped appending UTM parameters on Gemini links. And I posted the weekly SEO video recap.
Search Engine Roundtable Stories:
- Google: Ads In AI Mode Earning Less Than Traditional Search Ads
Google announced earnings yesterday, and during the earnings call, Philipp Schindler, Google's elder vice chairman and chief endeavor officer, stated that ads in AI Mode have a "lower monetization" than ads in traditional search. - Google's John Mueller: Eventually Systems Will Catch The AI Spam & Tricks
Google's John Mueller was interviewed by David Iwanow, anywhere he shared data on AI-generated content, the forthcoming of SEO, specialized SEO, the crawl stats report, redirect chains, ecommerce merchandise data and much more. John was asked concerning tactics, specified as listicles, being used to position fine in AI Search, and he stated that eventually the systems volition capture up, so don't use those cheap, easy, and accelerated tactics. Google Search may be bringing rear the capability to see 100 hunt results per page. - Google Business Profiles AI-Powered Messaging Expands
Google seems to be rolling out admission to the Google Business Profile AI-powered messaging characteristic to additional businesses. I accept we covered this in June of this year, but since then, Google made several updates to the feature. - Google AI Overviews & AI Mode 0.9% Click-Through Rate, Opt Out Study Says
Everyone has been asking, what is the click-through charge you get from Google Search AI features specified as AI Overviews and AI Mode. Well, a new small study says the click-through charge is concerning 0.9%. The study additionally showed that whenever you opt out of showing in Google's Search generative AI, it additionally leads to a autumn in clicks in the chief web results. - Google Search May Be Bringing Back 100 Search Results Parameter
Google Search may be bringing rear the capability to see 100 hunt results per leaf by bringing rear the num=100 parameter. As a reminder, Google dropped this characteristic in September 2025 as one of many methods to forestall crawlers from abrasion its hunt results. As you know, third-party tracking tools are not operating so fine these days. - Bing Showing Ads Within AI Overviews
Microsoft is now showing ads inside the Bing AI Overviews powered by Copilot. I don't think I've seen ads inside the AI responses in Bing Search and I personally motionless cannot trigger them, but Khushal Bherwani shared a screenshot of an ad inside an AI Overview in Bing Search. - Google's Gary Illyes: AI Made Bot Impersonation Worse
Gary Illyes from Google was lately interviewed by Aneta Samkoff, presenter of the Odys Podcast. The topic was all concerning bots and crawlers and they covered a lot of ground. Gary stated bot impersonation is additional of a issue now since of AI. Bot impersonation is whenever rogue bots feign to be person they are not, akin pretending to be Googlebot. - Google & Bing Halloween Search Easter (Pumpkin) Eggs
Halloween is tonight/tomorrow and to commemorate the two Google and Bing has particular easter eggs (or should I call them pumpkins) for its hunt results. Google asks you to discover a costume using AI Mode, which is boring. But Bing has a floating shade that explodes into candy whenever you tap it. - Google Gemini Stopped Attaching UTM Parameters To Cited URLs
Google seems to have stopped appending UTM parameters on Gemini links, the cited URLs in Gemini's AI responses. Google started adding UTM parameters to links in Gemini in first September, but then, about September 28th, Google stopped. - Search News Buzz Video Recap: Google Volatility X2, Spam Updates, AI Overviews Everywhere, Blending Ads & Organic, Google & Microsoft Earnings
This week, we reported on Google Search volatility not formerly but twice this week. Google warned tools on user-generated spam guidelines. Google downplayed the importance of caller indexing reporting. Google explained... - Pumpkins In Google Kirkland Cafe
Here is a photo from the Google Kirkland agency cafe. You can see there are several pumpkins on the array there for the Halloween season.
Other Great Search Threads:
- Also, it's nearly unattainable to let them cognize concerning this without being bucketed in the "spammy SEO emails" category. It's likely trivial to fix, John Mueller on Bluesky
- It's comic how Google's "personal intelligence" (it's not new, but in case anyone doesn't know) lets you query it to see what data is coming out of your person profile, particularly through "search services," and hence your Google Search action via "connected apps.", Damien Andell on X
- Yea, the favicon for @seroundtable is no longer showing in Google Search - I didn't create any changes, so I am not certain why - I accuse PHP - looking to see if I can create changes..., Barry Schwartz on Bluesky
- AI visibility tools are facing their own type of tracking issues. @Semrush fair emailed customers yesterday that Copilot visibility tracking volition be discontinued as of 11/9 according to how Microsoft is preventing the tracking of Copilot data. I amazement whenever another platforms will, Glenn Gabe on X
- I'm seeing llms.txt as a citation origin for the archetypal period today for Claude online research. , Noah Learner on LinkedIn
- Lovely day in Toronto as Jyll Saskin Gales kicks off the first Inside Google Ads Live conference. Excited to be current alongside a awesome spectators of marketers for the day. Congrats and huge thanks…, Ginny Marvin on LinkedIn
- Spooky spots on street perspective hit distinct in October, Google Maps on X
Search Engine Land Stories:
- Google AI opt-out test finds unexpected autumn in integrated clicks
- Google AI Mode sends 57% of merchandise links to Google Shopping: Study
- The latest jobs in hunt marketing
- AI traffic drives 83% additional income per sojourn for retailers: Adobe
- Is AI hunt ghosting your brand? Here’s how to combat back
- Google: AI Mode’s lesser monetization slowed Search ad growth
- You don’t need additional ads. You need additional imaginative variables.
- You’re not winning by refusing to nexus to competitors
Other Great Search Stories:
AI & LLMs
- How Microsoft quietly reinvented itself to build improved AI, Fast Company
- How Stable Are AI Citations? 10 Things We Learned Tracking 37,500 Citations, Ahrefs
- New OpenAI Signals Data Analysis Dashboard, JC Chouinard
- What AI Agents Actually Do on Websites (Study), Microsoft Clarity Blog
- Amazon CEO says buying agents akin Meta's Muse 'not great', Fortune
- An updated Model Spec for additional capable and beneficial AI, OpenAI
- Why Sam Altman is against a sole superintelligence, Cheeky Pint
- Write high-impact resume bullets using Gemini, Google Blog
- Edit and preview documents immediately in Gemini, Google Blog
- What changed in ChatGPT in October: GPT-6, UTM tracking and sources, www.sistrix.com
Analytics
- GA4 Missed 66% Of One Retailer's Holiday Orders: Check Yours Before Peak Season, Search Engine Journal
- How to Install Tracklution Using Google Tag Manager (Step-by-Step GTM Setup Guide), MeasureU
- How We Made clarity.js 4.5% Smaller Without Sacrificing Compatibility, Microsoft Clarity Blog
Industry & Business
- Alphabet Earnings: Google Parent's Wobbly Quarter Is No Sign of a Crisis, Bloomberg
- Feds slap Google alongside rare lawsuit claiming tech elephantine refused to provision Army reservist his old job back, NY Post
- Gemini learning studies in UK and Italy, Google Blog
- Google may buy publishers period - they should use it to loosen tech giant's grip on them, Press Gazette
- Reddit shares descend on feeble revenue direction and plans login necessity test as Google hunt traffic shrinks, CNBC
- Alphabet’s AI Risk Exposure Tops $1 Trillion, Quarterly Filing Reveals, Bloomberg
- Google Starved Out Publishers With AI Search. Now, Its Pivot Is Blowing Up in Its Face., Futurism
- Alphabet shares tumble in $500bn rout, Financial Times (Sub)
- Finnish constabulary initiate investigation complete Google data center site, Courthouse News Service
- Is AI Killing Google's Golden Goose?, The Motley Fool
Links & Content Marketing
- Audience Research Drives Siemens' Content Strategy Shift, Content Marketing Institute
Local & Maps
- EP 280- Why Google Deletes 2% of Reviews, Siri Search, Google’s New In-Stock Check & Its Ad Revenue Miss, Near Media
- Everyone defaults to Google Maps, but Apple Maps won me complete in the car, Make Use Of
- Google Maps update now shows the Fall colors [Video], 9To5Google
- How I use Google Maps to place red flags and evade wasted trips, Android Police
- Moving from the Google Earth desktop app to the web: What's happening and when, Google Maps Platform
- TikTok is going following Yelp and Google Maps alongside an in-app eatery guide, The Verge
Other Search
- Gemini Notebook adds hundreds of textbooks, Google Blog
- Celebrate Halloween alongside these tricks in Google Photos., Google Blog
- Latest Gemini scheme comes to all Android devices, more, 9To5Google
- Google Home update rolling out alongside Nest Cam, Matter, energy-saving improvements & fixes, 9To5Google
- The latest Google Home update goes way beyond Gemini and fixes your Nest equipment too, Android Police
PPC
- The Ultimate Guide to PPC Acronyms, PPC Hero
- Google AI Mode Ads Are Coming to the UK: 7 Things Advertisers Should Do Now, Koozai
Search Features
SEO
- How the Same 16,000 Users Behave in AI Search vs. Google, iPullRank
- How To Analyze Server Logs for AI Search, Moz
- Reddit’s CEO says Google’s AI Mode ‘does not run traffic’, The Verge
Feedback:
Have feedback on this regular recap; let me cognize on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can prosecute us on Facebook and on Google News, add as a preferred origin on Google and create certain to subscribe to the YouTube channel, Apple Podcasts, Spotify, or fair communication us the old manner way.
