Here is a recap of what happened in the hunt forums today, through the eyes of the Search Engine Roundtable and another hunt forums on the web.
Google is evaluation blending ads in AI Mode alongside all products and sponsored products. Google may be evaluation dropping the citations cardstock from AI Overviews. Google expanded ads in AI Mode to additional countries and launched muiltiturn ads in the US. Google Business Profiles eventually lets restaurants oversee their ordering providers. Google does not display all spammy links in the Search Console nexus report. Google said concerning 404s and why they are not scary. Google AI Overviews have query refinement bubbles that obtain you into AI Mode. Google Ads API type 26.1 is out and a new Merchant API is available. Google expanded connected apps in Google Search. Google's ad income was up 10.5% but gain fell, during Bing's ad income was up 12%.
Search Engine Roundtable Stories:
- Google AI Mode Tests Blending All Products With Sponsored Products
Google seems to be evaluation mixing sponsored products, ads, inside the integrated merchandise results in AI Mode. Google has this row complete the merchandise results that can say "Sponsored" and "All products." Even as I appearance at screenshots of this, I am not certain if the "All products" are sponsored or not. - Is Google Testing Dropping Citations Cards From AI Overviews?
Google may be evaluation removing the citations cardstock on the Google AI Overviews section. So whenever you do a hunt on desktop and see an AI Overview, Google mostly shows a citations cardstock that has links to the sources you can click on. Google is reportedly evaluation removing that cardstock from the interface. - Google Business Profiles Finally Adds Third-Party Ordering Controls
Google has eventually added the capability to oversee and authority third-party ordering services on an idiosyncratic basis for restaurants inside Google Business Profiles. So you can disable features entirely or partially from inside Google Business Profiles. - Google Expands Ads In AI Mode To More Countries & Multiturn Ads In U.S.
Google announced it is expanding ads in AI Mode to multiple additional countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Then in Q4 Google volition additionally develop ads in AI Mode to Brazil, Mexico, and the United Kingdom. - Bing Ads Revenue Up 12% With Overall Revenue Up 19%
Microsoft reported its archetypal fourth 2027 earnings, showing that its hunt and promotion income was up 12%, indicating its ad growth was 2 points higher than the former quarter. The former fourth it was up 10%, before that was up 12%, before that up 10% before that, up 16% and the one before that was 21% and this quarter, it is lone up 10%. - Google Ad Revenue Up 10.5% With Overall Revenue Up 25%
Google reported its earnings today, its Q3 2026 earnings study showed hunt ad revenues up by 10.5% at $82 milliard and general income was up 25% at $127.6 billion. As you know, I specifically akin to dig in as finest as I can on the hunt ad income flank to see how Google Ads has performed. - You Can Now Build Apps For Google Search: Connected Apps Platform
Google announced today that you and your developers can now build apps for Google Search and Gemini. Google wrote, "today we're launching the preview of our Connected Apps Platform, a unified way for additional app developers to bring their capabilities immediately into Gemini and Search." - Google Explains Why 404 Errors Aren't Scary
Google is out alongside a new video in The Non-Canonical Cabinet series, this one is on 404 pages and why they are not scary. I akin how they additionally timed the video alongside a Halloween theme. - Google Does Not Show All Spammy Links In Search Console
Google does not display all links, and not all spammy links, inside the Search Console links report. This is not new, Google has lengthy stated that the nexus study lone shows a sampling of links. - Google AI Overviews With Query Refinement Bubbles
Google is evaluation query refinement bubbles at the top of the AI Overviews in Google Search. But clicking the refinement bubble does not alter the query, instead, it takes you into AI Mode for that query set. - Google Ads API Version 26.1 Now Out Available
Google Ads has fair released a insignificant update to its Google Ads API, this is type 26.1. This update touches on assets, campaigns, local services, recommendations, reporting, and targeting. - Google Merchant API With New October 2026 Updates
Google has released multiple updates to the Merchant API for October 26. The update expands YouTube Shopping and AI-commerce reporting, adds merchandise attributes for videos and warranties, improves criticism diagnostics, and introduces API integration enhancements and reporting deprecations. - Pumpkin Waymo For Halloween
Google is dressing up its Waymo fleet for Halloween in scary pumpkin outfits. Here is a photo from a video of a Waymo picking up a passenger that shows this. You can see the complete video on Instagram.
Other Great Search Threads:
- Great! Now we are seeing complete tagged Frankenstein AIO recipes at the top of hunt for unbranded formula intent queries. In many cases the plagiarizing tagged AIO is on top of a huge stack of ads. Things are getting way out out of authority @rmstein and @rajanpatel, Inspired Taste on X
- Even crawling can be complex (for all sides!). There's a lot of activity engaged to create fancy things appearance akin they're easy. The earth of specialized SEO is not going away, although you power use AI to create it a bit easier to fig out., John Mueller on Bluesky
- Announcing Artificial Analysis Intelligence Index v5, featuring 2 new benchmarks and 3 upgrades. For the archetypal time, the bulk of the Index is built on personal datasets The Artificial Analysis Intelligence Index is our composite measure of example capabilities throughout tasks, Artificial Analysis on X
- Bing showing wired on serp , big dislike clasp , wierd display and conceal clasp for ad grouping. Might be a bug....., Khushal Bherwani on X
- Showing Top Stories in AI Overviews is additionally a way for Google to disincentivize publishers from blocking Google from showing them in AI Overviews. Clever. (First learned this one from @JShehata!), Lily Ray on X
- Also dumb, now I'm asking AI Mode for the part itself and the citations it includes don't item to the genuine Google part I'm looking for. @thefox @rajanpatel you guys do acknowledge this is a measurably worse cognition for the person right?, Lily Ray on X
- We’re fixing the matter alongside 2020 ballot queries in AI Mode; the Gemini app answers the inquiry additional fully. Our systems verify ballot responses using news articles or AP data for latest elections, and historic records for older ones. There was a specialized gap alongside 2020 - same, News from Google on X
- Thanks. Had an matter alongside the feed. Good to comprehend from you!, Rajan Patel on X
Search Engine Land Stories:
- Google AI Mode tests clearer labels for sponsored and integrated buying results
- Google expands ads in AI Mode to 10 new markets, alongside UK and Brazil next
- Google Ads adds ‘All Conversions’ tab to simplify conversion tracking and audits
- SEOs, we need to conversation concerning E-E-A-T
- Why the SEO industry needs in-person meetups
- Human-first SEO: The risks of optimizing for AI complete users
- Organic traffic is down, but it’s not all AI
Other Great Search Stories:
AI & LLMs
- ChatGPT’s Advice to Cut Her Seizure Drug Led to Devastating Consequences, New York Times
- Measuring AI visibility: why breadth strikes repetition, SISTRIX
- Hill-Climbing Agent Quality alongside Agents CLI Evaluation, Google Developers Blog
- How AI agents form experts’ judgement calls, Anthropic
- Introducing Gemini 4 Carbon, Google Blog
- Meta's Waddle World Is A Tamagotchi-Like AI Pet App, Engadget
- OpenAI launching ballot war area to track interference efforts, POLITICO
- 2026 AI Citation Study: What ChatGPT and Google's AI Cite, TJ Robertson
- Immersive explorations in Gemini app for students and learners, Google Blog
- Smaller apps and faster GPU conclusion alongside LiteRT in Google Play services, Google Developers Blog
- AI training scheme for upskilling marketers, Think alongside Google
- API credits advantage for eligible ChatGPT subscriptions, OpenAI
Analytics
- Agentic Commerce May Break Your Measurement Before It Breaks Your Strategy., Seer Interactive
- How to Find When a GA4 Event Stopped Working (and Why), KRM Digital Marketing
Industry & Business
- Google's AI expend under scrutiny: Here's what to know, CNBC
- OpenAI has been ordered to provision Apple alongside additional particulars of its employees, Apple Insider
- Linn County approves accord alongside Google for autonomous h2o study, KCRG
- Apple vs. OpenAI test date set for 2027, Apple Insider
- Q3 2026 earnings call: Remarks from our CEO, Google Blog
Links & Content Marketing
- Firm Creates Community To Differentiate Itself, Content Marketing Institute
Local & Maps
- What Does Multimodal Search Actually Change About SEO?, SEO Theory
- Google Maps brings autumn colors to Android Auto, Android Authority
- Review Removals, SMB Misalignment, AEO a Mistake?, Local Product Inventory, ChatGPT Search, Near Media
- Hit the Road This Season With These Useful New Map Features, New York Times
- Google Maps "Fall Update" Now Rolling Out on Android Auto if You Are Really, Really Lucky - autoevolution, Autoevolution
Other Search
- Amazon Unveils New Echo Show 16, Alexa Speakers, Smart Clock and Photo Frame, Bloomberg
- Google Chrome rolling out ‘Suggested by Gemini’ autofill, 9To5Google
- Chrome enhanced autofill now pulls data from Gmail, Google Blog
- ChatGPT vs. Google in 2026: Updated Search Volume Estimate, seoClarity
PPC
- Build, steer, and measure your campaigns alongside AI: What's new in Microsoft Advertising this October, Microsoft Advertising
- Three Fixes, One Budget. What Gets Done First?, JumpFly
- Shopify Stores Now Get Native Checkout on Google Al by Default. Here's What Owners Ought to Do Next., JXT Group
- What Breaks If Your Black Friday Campaign Works Too Well?, Hop Skip Media
- Audience Exclusions for PMax Open in Pilot, PPC News Feed
Search Features
SEO
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