Here is a recap of what happened in the hunt forums today, through the eyes of the Search Engine Roundtable and another hunt forums on the web.
Google updated its favicon records for Google Search. Google Ads is rolling out the All conversions tab. Google Ads is evaluation an Apple Messages clasp on ads. Google is asking several businesses to provision their EIN, Employer Identification Number. Google is adding Facebook (Meta) Messenger M.me links to their Google Business Profile. Google is evaluation a new stance for the Save clasp inside Google Image Search. Bing is evaluation scan to call QR codes in the local pack. Google is evaluation a Fan POV - item of perspective - characteristic in search.
Search Engine Roundtable Stories:
- Googlebot Must Follow Redirects From Homepage To Favicon, Updated Doc Say
Google Search has fair updated its favicon records to now define that Googlebot must be capable to prosecute redirects from the homepage to the leaf anywhere the favicon is specified. The document additionally explicitly says that these URLs must not be blocked by robots.txt or another means. - Google Ads "All Conversions" Tab Is Fully Live
Google Ads seems to have rolled out the "All conversions" tab inside the Goals and Conversions section. This allows advertisers to create one small click, anywhere they can evade clicking on "View all conversion actions." - Google Ads Tests Sponsored Results With Apple Messages Button
Google is evaluation a new messaging clasp named Apple Messages on the Google Ads sponsored results. Google has placed messages button, communication assets, on Google hunt ads for a lengthy period now but I don't think I've seen the Apple Messages clasp before. - Google Business Profiles Adds Facebook Messenger M.me Links
Google is emailing businesses to let them cognize it is automatically adding Facebook (Meta) Messenger M.me links to their Google Business Profile. I don't think I've seen Google add m.me links to a Google Business Profile before, so this may be new. - Google Image Search Tests Save Button On Image Overlay
Google is evaluation a new stance for the Save clasp inside Google Image Search. When you hover your mouse cursor complete an image, you may see a "Save" clasp display up that you can click on. The former method was to display the Save clasp whenever you click on an depiction and the depiction preview shows up in a window. - Bing Tests Get Phone Number & QR Code To Scan
Microsoft Bing is evaluation adding a phone icon to the local group on desktop, whenever you click on the phone button, it has a scan to call QR code alongside the phone figure listed out. Google did this rear in 2023 and now Microsoft Bing is evaluation it. - Google Business Profiles Asking Businesses For EIN
Google is asking several businesses to provision their EIN, Employer Identification Number and a nexus to their privacy guideline whenever updating parts of their Google Business Profile. - Google Search Fan POV Button
Google has added a new interactive hunt clasp to several sports-related queries named "Fan POV." If you go to Google Search and hunt for [world series], Google volition display a blue clasp that has a ballgame emoji and the words "Fan POV." When you click on it, it opens a dialog box alongside autumn downs that you can customize and afterward volition obtain you into AI Mode to provision you additional information. - Google Halloweentown
Google has an annual Halloween gathering for the children of Googlers. Here is one of them, which was outfitted as Google's Halloween Town.
Other Great Search Threads:
- Google is looking for Machine Learning engineers for Google Discover at all levels. 3 job postings on LinkedIn: Four key areas: Sequence models according to lengthy action histories Generative retrieval using Semantic IDs Next-generation, large-scale pre-ranking Interest clusteri…, Damien Andell on X
- I affection it whenever AI Mode builds tools as you need them. For e.g. learning how synthesizers really work. Instead of explaining motion theories, AI Mode built a playable synth soundbox. Real period visuals map to instant audio changes, affirmative a completely playable keyboard. It's so useful, Robby Stein on X
- I dug into all the ways that AI bots crawl sites & can be blocked. And I built a tool so you can test your own site! You can discover links to two guides (one on crawlers, one on hosts and CDNs), a spreadsheet citation of everything, and the checker here, Vanessa Fox on X
Search Engine Land Stories:
- Google Ads tests ad group-level seasonal adjustments for App campaigns
- 44% of SEOs are additional concerned concerning AI than a twelvemonth ago: Survey
- Semrush confirms ‘poisoned’ Google results are impacting SEO tools
- 7 Google Ads conversion tracking mistakes to avoid
- What SEO and GEO can study from income operations
- How ecommerce category pages can acquire AI hunt citations
Other Great Search Stories:
AI & LLMs
- Apple Releases iOS 27.2 With New Siri AI Languages, MacRumors
- Fast, dependable A2UI, alongside swappable conclusion formats, Google Developers Blog
- Genie 4: A new generation of earth simulation, Google DeepMind
- Google’s next Genie AI example generates additional realistic experiences, The Verge
- Oracle integrates ChatGPT, Codex into apps, expands haze part lineup, CNBC
- The Tokenizer Tax: Why non-english AI users pay additional for tokens, Rest of World
- Building Conversational Commerce alongside Multi-Agent Swarms on GCP: A Working Prototype, Google Developers Blog
- We’re announcing Genie 4, our new earth example for real-time interactive simulation., Google Blog
- Apple is adding an AI chatbot to Pages, Keynote, and Numbers, The Verge
- Hunger strikes tenure: Advice for younger engineers, Felix Rieseberg
- AI Discoverability, Page types, and additional (September 2026) New in Sep '26: AI Discoverability, Page types, and more, Ahrefs
Industry & Business
- AI governmental spending splits Silicon Valley onward of election, CNBC
- Google attacks UK complete ‘unlawful’ AI plans, Telegraph
- Google data center hearing in Hermantown, Minnesota, close downward because of protests, Data Center Dynamics
- Chart: Anthropic prosperity and investments total $131.7 billion, CNBC
- Origin of Mann: The mystery of Anthropic’s 8th cofounder, The San Francisco Standard
- OpenAI, a Longtime Nvidia Customer, Plans to Buy Google’s AI Chips, The Information
- Google Class Attys Get $2M In $8.25M Kids' App Tracking Deal, Law360
Links & Content Marketing
- Your Brand May Be Mentioned in AI Answers, But Is It Cited?, Content Marketing Institute
- 6 Scary SEO/Content Marketing Mistakes... And Their Solutions, Compass Digital Strategies
Local & Maps
- Are Black Hats Targeting Photographers in Chicago?, Review Fraud
- 3 Android Auto apps that do what Google Maps and Waze can’t, Tom's Guide
PPC
- 6 Google Ads Optimization Mistakes Hurting Performance, WordStream
- Getting Started With Microsoft Advertising, PPC Hero
- Google Ads Customer Acquisition: Are We Bidding on Profit or Hope?, PPC Live
- How Domino’s consolidated media for 40% additional reach, Think alongside Google
Search Features
- Bing tests list links in hunt snippets, Search Engine Watch
- Google sends Knowledge Graph facts to AI Mode as uncited "Biography" hunt results, DEJAN
- iCloud Mail and Calendar plugins in ChatGPT, ChatGPT Release Notes
- AI SEO Requires A Unified Content Strategy, Joe Hall
- AI visibility a brand visibility lever, NOT achievement marketing, SEO For Lunch
- Poisoned SERPs: An update on Google ranking data in Semrush, Semrush
- SEOs are additional fearful of AI than they were a twelvemonth ago, SEOjobs
- How NavBoost really works: everything Google remembers concerning our searches, RESONEO
- Hurting my SEO by not using subdirectories or distinctive URLs, Ilana Davis
- Is GEO/AEO Just a Fake Money-Making Bubble and Should We All Be Doing "Just SEO"?, Ann Smarty
Feedback:
Have feedback on this regular recap; let me cognize on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can prosecute us on Facebook and on Google News, add as a preferred origin on Google and create certain to subscribe to the YouTube channel, Apple Podcasts, Spotify, or fair communication us the old manner way.
.png)
