Here is a recap of what happened in the hunt forums today, through the eyes of the Search Engine Roundtable and another hunt forums on the web.
Google Search Console's achievement study is showing a spike in clicks for several websites, it power be a bug. Google updated its records on the "Crawled - currently not indexed" leaf indexing status. We got additional particulars on those Google Twiddlers. Google can display four ads in AI Mode. Google Ads has a new assistance document for Promotion mode. Microsoft Clarity added agentic analytics and additional features. OpenAI says ChatGPT now has concerning one-fifth the quantity of queries of Google. Google Tag Manager, the server-side one, volition be capable to see complete person IP addresses.
Search Engine Roundtable Stories:
- Google Updates Crawled - Currently Not Indexed Details
Google has updated the leaf indexing study assistance documentation, specifically the "Crawled - currently not indexed" section. It now says Google doesn't indicator all pages, this is a average message, it doesn't necessarily signify an matter and more. - Google Performance Reports Showing Weird Spike In Clicks For Some Sites
Google Search Console's achievement study is showing a weird spike in clicks for several sites complete the former brace of days. It is not impacting all sites, and it power be a bug, but several are seeing this huge addition in clicks reported by Search Console. - List Of Google Twiddlers For Re-Ranking Search Results
Twiddlers are adjustable rules or systems that Google uses to fine-tune hunt results. They can re-rank the hunt results. Twiddlers can boost, demote, or alternatively rework hunt results according to specific, energetic criteria, signals, or endeavor rules specified as NavBoost, person engagement, freshness, or manual/algorithmic filters. - Microsoft Clarity With New Agentic Analytics & Ask Clarity
Microsoft Clarity added two, well, three, new features today, including agentic analytics, ask Clarity, and brand delegate expansion. Microsoft additionally said, "AI agents nearly doubled in three weeks to nearly 2 million," 3 weeks!!! - Google Ads New Help Document For Promotion Mode
Google Ads has posted a excellent thorough assistance document for Promotion mode. Promotion manner lets you advertise for short-term revenue by temporarily lowering your Target ROAS and applying an optional additional regular prosperity during your promotional window. There is this new assistance document that digs into the Google Ads feature. - Google AI Mode Now With Up To Four Ads
Google can now display up to four Google Ads in the AI Mode responses for a sole query. I mean, I am not certain if this is new, being that Google Ads has been showing four ads for hunt results officially since 2016 but we do cognize Google stated it volition display additional ads, additional often, in AI Mode during its earnings call. - OpenAI Says ChatGPT Is At 20% Of Google Search Volume
OpenAI's Adam Fry stated "ChatGPT’s quantity of search-like queries is now approximately one-fifth the quantity of queries of Google," in an discussion alongside Alex Kantrowitz. "ChatGPT has gone from one milliard to 1.2 in fair the final two months," he added. - Server Side Google Tag Manager To See Full IP Addresses
Server-side Google Tag Manager volition shortly be capable to procedure and see your visitors' complete IP addresses. Google wrote, Starting January 11, 2027, server-side Google Tag Manager (SGTM) volition authorize tags to procedure standard... - A Bunch Of Clowns At Google
There are fair a bunch of clowns at Google, current is photographic evidence of this at the Google agency in Brazil.
Other Great Search Threads:
- AdSense Earnings and Observations - November 2026 - Google AdSense, WebmasterWorld
- Martin Splitt stated anticipate additional impressions but small traffic , small clicks alongside AI search. I mean, not new but he admitted it. But formerly you’re done alongside your search, you’re additional committed to purchasing what you found. So attribution is harder. , Barry Schwartz on Bluesky
- It’s live. The UCP integration hub fair appeared in a client’s Merchant Center, and there’s a tab Google remaining out of the announcement. Quick context: UCP (Universal Commerce Protocol) is Google’s new open norm for agentic commerce. It lets shoppers inspect out on liberated listings, Brodie Clark on X
- A associate of our r/localsearch subreddit is reporting their GBP dashboard being blank for 3 distinct clients, 3 distinct logins... They can discover the client on Google - but the dashboards are blank. Anyone alternatively seeing this?, Joy Hawkins on X
- Checked several additional properties that spiked. Sure seems akin AI agents or bots that are researching products or services (at smallest for the sites I dug into a bit). If GSC is going to contain that category of activity, afterward it power die a quick death... Imagine seeing spikes and drops, Glenn Gabe on X
Search Engine Land Stories:
- Reddit starts evaluation ads in hunt results
- Is Google poisoning additional than fair hunt results?
- 5 signals you need for improved Google Ads forecasts in 2027
- Google Search Console is showing several huge spikes in clicks in the achievement report
- 7 specialized SEO checks for vibe-coded websites
- How to use Google Ads attributed tagged searches to measure brand impact
- Managed SEO automation: Faster workflows, higher expectations
Other Great Search Stories:
AI & LLMs
- Preparing our next safety sprint to harden OpenAI, OpenAI
- Google takes Dreambeans to India in bid to bring AI-generated individual stories to the masses, TechCrunch
- Anthropic warns that it's extremely near to RSI capability, aka self-building AI, TechCrunch
- OpenAI and Anthropic Set Up ‘War Rooms’ to Fight Disinfo About Midterm Elections, New York Times
- Progress on provable conclusion for ample tongue models, Anthropic
- Introducing Three-Live: turning AI-generated Three.js into interactive 3D, AR, and WebXR throughout web and mobile, Google Open Source Blog
- Siri AI is now open to all developers, Apple Developer
- Google’s AI in the Learning Era 2026, Google Blog
- Every OpenAI Publisher Partnership, and How Often ChatGPT Cites Them, Ahrefs
Analytics
- GTM Optimised Tagging Experience: Why Not Rush?, MeasureMinds
Industry & Business
- Ad Tech Briefing: Google's AI-reckoning - Digiday, Digiday
- Chinese and Russian AI cyber attacks volition be regular by 2028, says GCHQ, Financial Times (Sub)
- Google's use of media by AI chatbot may infringe copyright rules, EU court adviser says, Reuters
- OpenAI Hires Former Army Secretary Dan Driscoll to Cybersecurity Role, Wall Street Journal
- Anthropic Touts Claude’s Chip Design Skills to IPO Investors, The Information
- Google DeepMind personnel objection life ban on criticizing the company, Washington Post
- Google plans a censored type in China, Reuters
- OpenAI: ChatGPT Search Is About 20% of Google’s, 250 Million People Speak With ChatGPT, and Chat Is Merging With Work, Big Technology
- Sanders accuses Google of 'extortion' complete AI, Breaking The News
- Anthropic Investors Push for Cautious Valuation Closer to $1.5 Trillion, Wall Street Journal
Links & Content Marketing
- AI Visibility: Mentions vs. Citations, Content Marketing Institute
- Why B2B marketers are turning to paid influencers, MarTech
- How to Write Content AI Can Summarize (Without Losing Impact), WordStream
Local & Maps
- Bing tests square-box layout for local hunt results on desktop, Search Engine Watch
- Same Businesses, Different Priorities: How AI Changes Its Recommendations, Rich Sanger
Other Search
- Google shuts downward malware backdoor on Android TV boxes, 9To5Google
- Survey: Google may have a Gemini issue that's difficult to ignore, Android Authority
- Google App Is Testing A Major Bottom Bar Redesign With A New You Tab, Mac Observer
- Reddit tests ads in hunt results as traffic declines and growth concerns mount, TechCrunch
- Apple Intelligence arrives in china via iOS 27.3 developer beta, Apple Insider
- Apple has agentic AI plans for Siri AI, fair not for now, Apple Insider
PPC
- PMAX Lets You Save Asset Group Edits as an A/B Test, PPC News Feed
- Demand Gen Shows Promotion Assets on YouTube, PPC News Feed
- Black Friday 2026: 7 Paid Media Checks to Make Before Peak Season, PPC Live
- How to Protect High-Intent Traffic When Performance Max Blows Your Budget on Google Discover, JumpFly
- Lead-Gen Marketing on a Limited Budget, JumpFly
- The 2026 Holiday PPC Guide for B2B SaaS: Plan for January Pipeline, Not December Leads, PPC Hero
Search Features
- Google AI Mode tests new heading complete citation cards, Search Engine Watch
- 4 Tricks & Habits That Can Significantly Improve Your Google Search Results, BGR
- Bing tests depiction preview overlay in web hunt results, Search Engine Watch
- Google tests new scheme for sojourn counts and ratings under sponsored results, Search Engine Watch
- Google tests new follow-up queries at the base of AI Mode answers, Search Engine Watch
- Apple AI overhaul impacts complete 2.5 milliard regular Siri requests, Apple Insider
- Google Will Turn Off Search for Schools That Reject A.I., New York Times
- Screaming Frog SEO Spider Update – Version 25.0, Screaming Frog
- Unrelated Google Results Hit 57% of Keywords Overnight, SE Ranking
- AI Crawlers in robots.txt: 14,318 Sites Measured, SEOnix
- Do exact equivalent domains motionless work? I spent $224 to discover out, Ovisy
- Gemini and AI Mode Fetch alongside Google and Google-Lens User-Agents, Tame the Bots
- GEO/AEO Audit and AI Visibility Tracking: Metrics That Really Matter, Ann Smarty
- How to track your Gemini visibility alongside and without Semrush, Semrush
- Is GEO Now A Scam? And Why That Doesn't Matter, Joe Hall
- Affiliate promotion is the gateway to AI visibility, Semrush
- AI SEO Isn't 100% Automated (Yet), morningscore.io
- Google’s New GoTo URL Limits and How This Affects Your Results, DataForSEO
- Which Types of Mentions Correlate the Strongest With AI Visibility? (260M AI Prompts Analyzed), Ahrefs
- How to automate Google Trends investigation alongside Python, Oncrawl
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