Here is simply a recap of what happened successful the hunt forums today, done the eyes of the MCP and different hunt forums connected the web.
Apple announced the caller Apple Intelligence and Siri AI, it was a spot underwhelming. Google Ads is testing caller apical pages links. Google Shopping is testing linking straight to the retailer's page and not merchandise item overlay. Google Ads has a caller Campaign Guidance pinch research powerfulness scores. Google AI Mode is testing citation counts and favicons astatine the bottom.
MCP Stories:
- Apple Siri AI & New Apple Intelligence
Apple had its large yearly developer conference, WWDC, and arsenic expected, they spent a batch of clip showing disconnected the caller Apple Intelligence and what they are calling Siri AI. Apple says Siri AI is "an wholly caller type of Siri, powered by Apple Intelligence." - Google Ads Testing Top Pages Links
Google seems to beryllium testing caller "top pages" links wrong the Google Ads sponsored listings. These look for illustration sitelinks aliases those aged tags but they are titled "Top pages." - Google Shopping Results Tests Linking Directly To Merchant Site
Google is testing straight linking to merchant/retailer web sites, alternatively of to merchandise listing overlays wrong the Google Shopping results. Generally, erstwhile you click connected a merchandise wrong Google Search, Google will unfastened a caller broadside sheet overlay model that has much specifications astir that product. - New Google Ads Campaign Guidance With Experiment Power Score
Google Ads has a caller characteristic named Campaign Guidance that will springiness you an "Experiment Power" people that will show advertisers "the likelihood of achieving statistically important results, on pinch actionable recommendations to amended your experiments and make informed decisions," Google wrote. - Google AI Mode Tests Citation Counts & Favicons Under Results
Google is testing moving the results count pinch favicons from supra the citations and links cards successful the AI Mode results, to under/below the citations and links cards. I americium not judge if this will make a quality either measurement to publishers, but Google is ever testing changes. - Outdoor Lounge Area At Google Kirkland Office
This is simply a photograph from the usually rainy and acheronian Google agency successful Kirkland, Seattle. Here you spot bluish skies and a bully looking time to usage the outdoor lounge area. I recovered this photograph connected Instagram...
Other Great Search Threads:
- In lawsuit you missed it: We precocious released caller Google Business Profile Playbooks! Whether you tally a café, hotel, circuit company, aliases work business, we person a tailored guideline to thief you guidelines out. Plus, a General P, Google Business Profile connected X
- Occasionally we get questions astir whether dashes successful domain names are good for SEO (they're ok). So far, I haven't seen anyone inquire the different mobility - HOW MANY DASHES ARE OK? Folks, the reply is apparently 61. Now you tin publication the nexus successful peace., John Mueller connected Bluesky
- Stop treating AI bots equally., Myriam Jessier connected Bluesky
- These are 3 well-known brands that are besides listed arsenic lawsuit studies of AI contented scaling devices They scaled a batch of page templates that tin manipulate AI answers, for illustration excessive "best X" content, self-promotional listicles, scaled, Lily Ray connected X
- We constitute astir these things because we spot group confused astir this astatine events and elsewhere. If you've been progressive successful the world of SEO & whatevero for a while, nary of these things are new., John Mueller connected LinkedIn
MCP Stories:
- Google adds caller Performance Max plus testing tools
- OpenAI to grow ChatGPT ads to caller markets & trial multi-advertiser placements
- Google to update Local Services Ads policies successful July
- The problem pinch AI stock of sound and 3 metrics that matter more
- Google AI Brief whitethorn beryllium the replacement keywords ne'er had
- Stop looking for the cleanable PPC fund split
- What ChatGPT Ads information reveals astir your competitors
Other Great Search Stories:
AI & LLMs
- Apple unveils caller Siri AI, dedicated app, and enhanced Apple Intelligence features successful iOS 27, 9to5Mac
- Apple Unveils Xcode and Foundation Models Framework Improvements, MacRumors
- Apple will fto you build workflows utilizing AI successful its caller Shortcuts app, TechCrunch
- Built to use everyone: our plan, OpenAI
- Do your champion investigation pinch NotebookLM, Google Blog
- Have a Thorny Medical Question? Your Doctor May Be Using A.I. for That., New York Times
- How to Build a Representative AI Search Prompt Library for Better AI Visibility Measurement, Aleyda Solis
- What 100 Australian eCommerce brands taught america astir AI hunt (The High-Ticket Effect), Studio Hawk
Analytics
- New Google Business Profile integration, Google Analytics Help
Industry & Business
- Apple Says Google AI Models successful New Platform Will Not Compromise User Privacy, Bloomberg
- Google and Nvidia Consider Intel arsenic Backup Chip Manufacturer, The Information
- iOS 27’s astir powerful on-device AI requires iPhone 17 Pro, iPhone Air, 9to5Mac
- OpenAI confidentially files for IPO, prepping Wall Street for AI debut, CNBC
- Top White House AI Advisor to Leave Post, The Information
- Wikipedia Vs. Google Search: Game On!, MediaPost
Links & Content Marketing
- 5 Content Marketing Ideas for July 2026, Practical Ecommerce
- How to Build Topical Authority successful the AI Search Era (7 Steps), Backlinko
Local & Maps
- Android Auto bug leaves Google Maps successful time mode astatine night, 9to5Google
- The New Rules of Local Search: Reviews, Community Signals, and Brand Prominence, Advanced Web Ranking
- Your Sites Receive More Traffic Than You Realize, SEO Theory
- From Traffic Loss to Entity Understanding: SEO successful 2026, Rich Sanger SEO
- Google’s AI opt-out leaves publishers pinch a difficult choice, Digiday
- How galore consecutive hyphens tin you person successful a domain name?, Terence Edea's Blog
- How to Level-up From SEO Tactician to Search Visibility Leader, Ahrefs
- How We Run SEO/AEO Audits With Claude & Sitebulb, Sitebulb
- Why an AI 'Death Spiral' Threatens the Internet, Bloomberg connected YouTube
- Why Evergreen Content Compounds (and AI Content Doesn't), Blue Array SEO
- In 2026, Less than One Third of Google Searches Still Send a Click, SparkToro
- SEO Isn’t Simply a Content Package; It’s a Strategy, JumpFly
- US publishers show Common Crawl to extremity scraping and delete archive, Press Gazette
- What The Future of Google Looks Like, Leadership SEO
PPC
- AI Max vs. Broad Match: Which Works Best?, WordStream
- AI Ready? Google Ads Maturity Model., Avinash Kaushik
- Impression Share Insights for Better Ad Strategy, Hopskip Media
- Scale results pinch caller plus experiments successful Performance Max, Google
- Why Your PPC landing Pages Aren't Converting, PPC Hero
- Update to Gambling and Games Policy: Vietnam (June 2026), Google Advertising Policies Help
- Why Great ROAS Doesn't Always Mean Great Business, PPC Live
Search Features
- 4 ways to support up pinch the FIFA World Cup 2026 utilizing Google tools, Google Blog
- Apple Expands Visual Intelligence With Bill Splitting, Nutrition Insights, and visionOS Support, MacRumors
- Apple Reveals New AI Architecture Built Around Google Gemini Models, MacRumors
- Google's older Nest Mini and Audio are softly checking retired earlier the caller Home speaker arrives, Android Authority
- Here's really to region Gemini from Google Home, Android Authority
- Microsoft lets users disconnect Bing from Windows 11 search, Mashable
- See the apical Google Trends searches for the 2026 NBA Finals, Google Blog
Other Search
- ChatGPT app acquisition updates, ChatGPT Release Notes
- Google Home upgrades upwind forecasts, media connected Nest Hub, 9to5Google
- Google’s June 2026 frauds and scams advisory, Google Blog
Feedback:
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