Daily Search Forum Recap: July 9, 2026

Jul 09, 2026 09:00 PM - 3 hours ago 121

Here is simply a recap of what happened successful the hunt forums today, done the eyes of the MCP and different hunt forums connected the web.

Google said it collapsed its each clip usage grounds connected Tuesday during the World Cup. Google is rolling retired the Generative AI controls successful Search Console beyond UK sites, to immoderate astatine least. Google is testing favicons connected sitelinks wrong sponsored results. Google announced it has expanded Search campaigns for Travel to an unfastened beta for the Things to Do and Events verticals. Google Ads documented which advertisement formats are not allowed for intoxicant ads. Google Merchant Center Next dropped "Next" from its name.

MCP Stories:

Google Search Broke All Usage Records With Highest Usage Yesterday
Nick Fox, Senior Vice President of Knowledge & Information astatine Google, said Google Search "broke each anterior usage records and saw its highest usage successful history" aft Argentina scored its winning extremity successful yesterday's World Cup match.
Google Search Generative AI Controls Rolling Out Beyond UK Sites
Google seems to beryllium rolling retired the caller Generative AI controls successful Google Search Console to sites extracurricular the United Kingdom. It initially launched a period agone only for .co.uk based sites but now we are seeing it rotation retired for immoderate (not all) sites based successful the US and different countries.
Google Ads Formats That Don't Allow Alcohol Ads
Google Ads updated its intoxicant argumentation to supply much examples of advertisement formats that don’t let intoxicant ads. The database antecedently only had preservation show ads and Google TV masthead ads, and it was updated app instal image ads, app instal video ads, user ratings annotations, Discovery ads, move hunt ads and Gmail ads.
Google Merchant Center Next Is Now Just Google Merchant Center
Google has removed "Next" from Google Merchant Center Next and it is now to beryllium known arsenic conscionable Google Merchant Center. Google announced this complete present saying, "The level you usage coming will simply beryllium referred to arsenic Google Merchant Center."
Google Ads Tests Favicons In Sponsored Results Sitelinks
Google is testing placing favicons successful the sitelinks information of the sponsored results from Google Ads. Generally, we only spot the favicon successful the main sponsored aliases integrated listing, but present Google is testing showing favicons for each the links successful the sponsored results grouping, including each the sitelinks.
Google Ads Travel Search Campaigns Expands For Things To Do & Events Beta
Google announced it has expanded Search campaigns for Travel to an unfastened beta for the Things to Do and Events verticals. This brings you Search and AI Max features for those types of campaigns.
YouTube Summer Fair
Google hosted the YouTube Summer Fair astatine the San Mateo County Fair past month. I deliberation a bunch of YouTubers were invited, I was not.

Other Great Search Threads:

I've demonstrated this respective times connected Google Discover hunt profiles. On immoderate publishers, you could spot "Threads," but erstwhile you clicked the tab, it ever displayed a different societal network, ne'er immoderate Threads posts. This is nary longer the case. See the video, Damien Andell connected X
Google updated a number of its thief documents to opportunity "there's nary limit to the number of sitemaps you tin see successful your robots.txt file.", Barry Schwartz connected LinkedIn
It looks for illustration OpenAI is gearing up infrastructure for thing big. They've conscionable added 12 nett caller /28 ranges. I wouldn't beryllium amazed of ChatGPT 5.6 was released astatine immoderate constituent today. Make sure…, Ryan Siddle connected LinkedIn
@lilyraynyc @facan @lilyraynyc and @rustybrick - convey you for flagging. We will return a look astatine this!, Krishna Madhavan connected X
Google Search Profiles: It's nary longer conscionable astir websites/publishers. Since 2025, I've been watching the improvement of profile(.)google(.)com profiles linked to the Follow connected Google buttons successful Discover. Initially, each /cp/ URL seemed to beryllium a floor plan linked to the website, Damien Andell connected X

MCP Stories:

Want to coming astatine SMX Next? Now’s the clip to taxable a pitch!
ChatGPT citations alteration erstwhile hidden hunt pipelines switch
Why you should opt retired of Google Search Partners
Why astir original information ne'er gets cited
5 questions to inquire AI vendors earlier buying a tool
How to make your SEO strategy much commercially aware
How to build an AI-powered contented spread study workflow

Feedback:

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