Here is simply a recap of what happened successful the hunt forums today, done the eyes of the MCP and different hunt forums connected the web.
Google Ads AI Max for Shopping Campaigns expands. Google Ads now uses its AI to make recommendations wrong the conversion summary dashboard. Google Ads seems to person replaced Comparison Listing ads pinch CSS Product Listing ads. Google Merchant Center has immoderate caller AI features. Bing is testing faded-out related hunt buttons. Google is updating the Google Ads certification applications and standards for gambling. Google is doing distant pinch the related hunt format for Google AdSense car ads connected August 6th. And I posted the play SEO video recap.
MCP Stories:
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Search News Buzz Video Recap: Google Sends Billions Of Clicks From AI Search, Publisher To Block Google, $120 Billion Quarter, EU’s $1 Billion Fine & More
This week, we covered much Google Search ranking volatility. Google said it sends billions of clicks to websites each week done AI search. Large publishers are fed up and powerfully considering blocking Google Search completely. Google Search is now utilizing the latest Gemini 3.5 Flash-Lite model. Google net were out, they made astir $120 billion... -
Google Merchant Center Gains More AI Features
Google continues to adhd much AI features to the Google Merchant Center portal. We saw Merchant Advisor added earlier this year, AI capacity reports added conscionable the different week, and now we are seeing much AI radiated passim Merchant Center. This includes AI summary insights, hunt suggestions and erstwhile chats connected the Merchant Center dashboard. -
Bing Tests Fading Out Related Searches On Hover
Microsoft is testing fading retired the related searches successful the Bing Search results. When you hover complete a related search, that 1 stands retired and the different related searches options past get faded/blurred out. -
Google Ads AI Max For Shopping Campaigns Expands
Last May, Google announced AI Max wrong Google Ads is rolling retired successful closed beta globally. Well, much are now seeing AI Max for Shopping campaigns this past week. This besides includes matter customizations and last URL description wrong AI Max. -
Google Ads Recommended By Google Al In Conversion Summaries
Google Ads now uses its AI to make recommendations wrong the conversion summary dashboard. Google will springiness you actions to "improve your conversion measurements," and those recommendations are branded "Recommended by Google AI." -
Google Ads Gambling Certification Applications & Standards Update On 8/26
Google is updating the Google Ads certification applications and standards for gambling, including gambling jurisdictions, online non-casino games and societal casino games connected August 26, 2026. All caller applicants must usage the revised forms erstwhile obtaining certification pinch Google. -
Google Comparison Listing Ads Now CSS Product Listing Ads
Google Ads seems to person replaced Comparison Listing ads pinch CSS Product Listing ads. It has redirected the aged support URL to a caller page named About CSS Product Listing ads. They look very similar, but the thief archive was mostly changed and was besides moved to a caller support URL. -
Google AdSense Related Search Format To Be Retired On August 6th
Google is doing distant pinch the related hunt format for Google AdSense car ads. Google said it will beryllium retired connected August 6, 2026. Google sent retired an email to those impacted that says starting August 6, 2026, the Related Search format will nary longer look connected your site. It will besides beryllium removed arsenic a format action from the AdSense frontend. -
Google Pastry Creations
Here are immoderate photos from the Google London agency of a Google cook showing disconnected his pastries he made for immoderate Google event. He moreover showed photos of them being made and past connected show for consumption.
Other Great Search Threads:
- Data from Google's Search Console Page Indexing study is truthful measurement behind, I thought it was the Wayback Machine, Cyrus SEO connected X
- I person noticed that the sorting (Relevance aliases Distance) action successful desktop Google Maps wholly disappeared? It’s been gone for a fewer days now, though it's still moving good connected mobile., Syed Amir connected X
- Did you cognize you tin get your products successful beforehand of Microsoft's ecosystem pinch free merchandise listings done Microsoft Advertising's Merchant Center?, Navah Hopkins connected LinkedIn
- Google Ads connection assets now support LINE, Arpan Banerjee connected X
- Yep, 2 weeks again, the Google Search Console page indexing instrumentality is delayed 2 weeks again - updated older story, hopefully @johnmu tin footwear it, Barry Schwartz connected X
MCP Stories:
- Google says AI Max unlocks billions of caller monetizable searches
- ChatGPT gains entree to Yelp reviews, ratings, and photos
- Google Ads automation makes governance a competitory advantage
- How to hole for Google’s DSA sunset and move to AI Max
- AI Max spotted successful Google Standard Shopping campaigns
- Google Ads API v25 adds YouTube metrics and loyalty run goals
- Technical indebtedness successful SEO: When to hole vs. erstwhile to ignore
- Google fined €460 cardinal complete self-preferencing Search and €430 complete Google Play
- The worst point you tin beryllium successful an SEO occupation question and reply is forgettable
Other Great Search Stories:
AI & LLMs
- How to Use ChatGPT and Gemini Prompts to Find Out What They Know About You, New York Times
- OpenAI Models Spent Hours connected Hack That Usually Takes Weeks, Bloomberg
- The first ATLAS study connected AI, Google Blog
- Google Study Says AI Is Helping Workers, Not Replacing Them, Wall Street Journal
- Introducing MAI-Image-2.5-Pro and MAI-Voice-2-Flash, Microsoft AI
- Launching Health successful ChatGPT, OpenAI
- OpenAI sued complete ChatGPT's 'dangerous' aesculapian advice, Apple Insider
- Anthropic updates Claude sound mode pinch much tin models, TechCrunch
- Gemini Spark rolling retired to Google AI Pro users successful the US, 9To5Google
- How AIOs are reshaping click-through rates, Browser Media
- How the Futuristic Hack by Rogue OpenAI Models Unfolded, Wall Street Journal
- Free LLMs.txt Generator, Ahrefs
Industry & Business
- Where Did All the Computer-Science Professors Go?, The Atlantic
- Google Has the Muscle to Overpower Spending Worries, Wall Street Journal
- Google Cloud CEO Kurian says customers are spending 50% much arsenic conception blows distant expectations, CNBC
- Google Discloses $94 Billion successful SpaceX Shares Following IPO, Bloomberg
- Alphabet’s AI Anthropic Stake Surges to $124 Billion successful SEC Filing Disclosure, Bloomberg
- Alphabet’s Future Spending Commitments Soar to $811 Billion, Bloomberg
- Google's Immense Greed Is Destroying the Open Web, Futurism
- Google Takes $290 Billion Stumble arsenic Investors Balk astatine AI Spending, Wall Street Journal
- Wall Street Sends Google a Message, The Information
Links & Content Marketing
- The Content SEO Manager: How a brand-new domiciled took complete contented trading [Study], Semrush
- 7 Reasons Every Marketing Team Should Monitor Brand Mentions, SparkToro
Local & Maps
- Apple Maps will beryllium astatine the halfway of Ford's early electrical vehicles, Apple Insider
- Ford Will Use Apple Software successful New Self-Driving System, New York Times
- Yelp partners pinch OpenAI to aboveground reviews successful ChatGPT, Axios
- Drive pinch Halo connected Waze, Google Blog
- How Online Reviews Shape AI Search Visibility, Amsive
PPC
- July 2026 update to the Display & Video 360 API, Google Ads Developer Blog
- Google softly gives crushed connected PMax controls, Digiday
- Google’s August 17 Bidding Change: What Advertisers Need to Do Now, Optmyzr
Search Features
- Smoother scrolling: How we halved scroll jank successful Chrome connected Android, Google Blog
SEO
- There's nary 5 2nd render limit successful Google, but I tin spot why you mightiness deliberation location is., Tame the Bots
- Winning Agentic Commerce: A CMO's Guide, Brainlabs
- The New (AI) SEO Playbook, Moz
- The "TikTokification" of Search: Why the Creator Model Is Replacing the Ranking Model, Moz
- Why FAQ Content Matters More Than Ever for AI Search, DealerOn
- AI Search Strategy: 4 Pillars to Show Up More (and Right) successful AI Answers, Ahrefs
Feedback:
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