Here is simply a recap of what happened successful the hunt forums today, done the eyes of the MCP and different hunt forums connected the web.
Microsoft Bing does not do one-off hunt penalties. Seeing signs of an unconfirmed Google update astir 7/11. Google Ads is testing a caller interface for sponsored results. Google reaffirmed that you should see self-referential canonicals connected the page itself. We now spot what the Collected Info action looks for illustration connected Google Business Profiles. Google Ads now lets you spot advertisement previews by filtering by assets, positive you tin preview examples of matter customizations and last URL description . Google Ads now has caller conversion statuses including misconfigured, awaiting conversions and more. Also, Google Ads email support seems to beryllium surgery correct now.
MCP Stories:
- Google Search Ranking Volatility Around 7-Eleven
We whitethorn person had different unconfirmed Google Search ranking update astir July 11th, which I will telephone the 7-Eleven update. It has been an different clip since the completion of the June 2026 spam update, wherever I was connected the verge of covering a fewer unconfrimed updates but it seems the chatter successful the SEO organization is astatine an each clip low. - Google Reaffirms Include Canonical On Canonical Page Itself
Google has updated its canonical thief archive to opportunity "Do see a rel="canonical" nexus connected the canonical page itself (also known arsenic a self-referential canonical)." The proposal is not caller to Google's connection but it was conscionable added to the thief document. - Google Ads Previews For Assets, Text Customizations & Final URL Expansion
Google Ads now lets you spot advertisement previews by filtering by assets, positive you tin preview examples of matter customizations and last URL description straight wrong the Google Ads advertiser console. - Bing: We Do Not Do One Off Indexing / Ranking Penalties, It's Not Scalable
Krishna Madhavan, Principal Product Manager astatine Microsoft Bing, said that Bing does not do one-off hunt penalties because it is not scalable. Instead, Bing will build a spam algorithm to observe the type of spam it is and unleash it connected its scale to prime up connected not conscionable 1 tract doing that, but arsenic galore sites arsenic the algorithm tin find. And past it takes action connected each those sites, not conscionable one, astatine scale. - Google Tests Sticky Sponsored Results With Gray Curved Borders, Again
Google is testing a flimsy update to the sticky sponsored results interface that it tested backmost successful September 2024. Note: A type of this was launched successful October 2025, but this interface has a thinner and smaller sponsored explanation and uses curved borders. - Google Ads Conversion Tracking Status: Awaiting Conversions & Misconfigured
Google Ads has updated the conversion actions overview statuses it shows successful the Google Ads personification interface. Now location is misconfigured, awaiting conversions and moreover removed arsenic caller statuses, that replaced inactive, nary caller conversions and other. - Google Business Profiles New Collected Info (Visuals)
A fewer weeks agone we reported connected a caller Google Business Profiles thief archive alteration that talks astir the Collected Info action. Well, I person not seen it unrecorded yet and astir person not, but we person a screenshot of what it looks for illustration erstwhile it does spell live. - Google Ads Email Support Broke
Google Ads email support action seems surgery correct now, erstwhile you effort to usage it, you get a announcement that sounds successful red, "Something went wrong. Please effort again." - Smart Car With Lots Of Wires With Googler
Here is Googler, Paige Bailey, sitting successful a smart car that has each the wires exposed. I americium not precisely judge what is going on, but I deliberation the car has a batch of Google's AI features built in.
Other Great Search Threads:
- We count them erstwhile per hunt results page, truthful (assuming it's the aforesaid URL, which is difficult to spot here) it would beryllium 1x the URL impression, and 1x the tract belief (depending connected the settings successful the report, you spot either URLs aliases tract impressions)., John Mueller connected Bluesky
- Google is now testing retired an Ask Anything container for AI Mode attached to the extracurricular of the celebrated products grid connected mobile. Google has tested this aforesaid characteristic successful the past but attached wrong the grid itself. This is the first clip Google has tested this hunt container arsenic attached to, SERP Alert connected X
- Big update connected this case. The tract that was surging for illustration crazy successful ChatGPT without immoderate Google visibility (due to Bing rankings) was conscionable nuked from the Bing index. The tract has been wholly deindexed. There were adjacent to 90K urls indexed arsenic of yesterday. Now gone. Poof., Glenn Gabe connected X
- ~6 years ago, pinch a fewer different folks, I helped commencement "Delight" connected Search to do a full bunch much Easter Eggs. This benignant of organic, perfectly-capturing-a-very-specfic taste moment, really quickly, was the goal. I loved this one! Kudos to whoever pushed this through., Satyajeet Salgar connected X
- Contrary to celebrated belief - I do show up to activity :) - errr… astir days and my friend the awesome @facan would ne'er person retired if he thought we would driblet the ball…., Krishna Madhavan connected X
- It sounds for illustration location is immoderate confusion. DSAs were initially planned to migrate to AI Max successful September, but we've extended that to Feb 2027. Automatically created assets and the run level wide lucifer mounting will still modulation to AI Max arsenic planned successful September., AdsLiaison connected X
- Ads successful Google's AI Mode: Out of each advertisement formats that are presently active, this is the astir salient by far. It features 2 non-rich inline shopping ads, pinch the favicon, tract name, shipping details, past waste pricing successful green. There are 4 different types:, SERP Alert connected X
MCP Stories:
- The latest jobs successful hunt marketing
- How to triumph SEO fund conversations pinch your CFO
- Why frontloading your advertisement walk usually backfires
- OpenAI sets Aug. 9 extremity day for ChatGPT Atlas
- Google’s Universal Commerce Protocol: The SEO implications
- Google clarifies canonicalization fixes tin return up to 2 weeks to resolve
- Gemini Intelligence signals a caller era for hunt and commerce
Other Great Search Stories:
AI & LLMs
- The End of Reading Is Here, The Atlantic
- AI Recipes Harming Trust, Inspired Taste
- Anthropic extends Fable 5 entree done July 19, The Economic Times
- Do the Answer Engines Keep Your Fingerprint, aliases Do They Start Fresh Every Time?, Duane Forrester Decodes
- The Hard-Line Activists Ramping Up for the War With AI, Wall Street Journal
Analytics
- Source Group Dimension - High Level Social Media Tracking, KRM Digital Marketing
- Updates to instrumentality behaviour for unsupported installation paths, Google Tag Manager Release Notes
- Introducing Topic Insights: Actionable Content Recommendations - Understand your customers, Microsoft Clarity Blog
Industry & Business
- UK to modulate unreality work providers Microsoft, Google and others to protect financial stability, Reuters
- Apple sues OpenAI alleging waste and acquisition concealed theft, CNBC
- Big Tech Doubles Debt Load to $350 Billion successful AI Spending Spree, Bloomberg
- OpenAI and Google waste AI models to blacklisted China groups, Financial Times (Sub)
- OpenAI powerfulness consolidates nether co-founder Greg Brockman up of IPO, CNBC
- OpenAI responds to Apple’s waste and acquisition concealed theft lawsuit, 9to5Mac
- Google Opposes Site Blocking successful Europe arsenic U.S. Piracy Blocking Plans Gain Momentum, TorrentFreak
- Apple-OpenAI Legal Battle Highlights Tensions Over AI Hardware Talent Poaching, Bloomberg
- Elon Musk and Sam Altman spar connected X aft Apple files OpenAI lawsuit, CNBC
Links & Content Marketing
Local & Maps
- Where are your customers really searching?, BrightLocal
- This hidden Google Maps characteristic yet made my Pixel's always-on show useful, XDA Developers
- Apple Maps vs Google Maps: Which App Wins connected iPhone, Geeky Gadgets
- Google Maps killed the Commute tab—here's what to usage instead, How To Geek
- I recovered a measurement to usage Apple Maps and Google Maps together, and it's really not that complicated, Pocket-lint
- How to hole Google Maps showing preview alternatively of start, Tom's Guide
- Waze introduces caller ways to customize your drive, Google Blog
Other Search
PPC
- How to Untangle Google Ads New Customer Value, the Settings Checkbox, and True ROAS, ZATO Marketing
- Google Ads Demand Gen tROAS Bidding Without Threshold, PPC News Feed
- Microsoft Advertising Restructures Healthcare Policy, PPC News Feed
Search Features
SEO
- Google Discover and cold-start: really caller articles tin get tested successful the feed, 1492vision
- How Google May 'Understand' Unique Content, Leadership successful SEO
- Patreon Blocks Crawlers From Stealing Creators' Work for AI Training, 404 Media
- Publishers Are Preparing to Opt Out of Google Search, AdWeek
- SEO Is Dead. Long Live SEO, Optimisey
- SEO In 2026 - What 310 Million Websites Tell Us About Blogs, AI And Rankings, Nikki Pilkington
Feedback:
Have feedback connected this regular recap; fto maine cognize connected Twitter @rustybrick aliases @seroundtable, connected Threads, Mastodon and Bluesky and you tin travel america connected Facebook and connected Google News, adhd arsenic a preferred root connected Google and make judge to subscribe to the YouTube channel, Apple Podcasts, Spotify, aliases conscionable interaction america the old manner way.
