Content Buckets: 6 Examples of Ways to Organize Your Content

3 weeks ago

What Are Content Buckets?

Content buckets are different categories aliases contented types utilized to shape content. Which makes it easier to travel up pinch caller ideas, support accordant messaging, and see assortment that keeps your audiences engaged.

They're different from contented pillars. Which are nan overarching topics your marque covers.

But contented buckets thief you create different types of contented to screen your contented pillars from different angles.

For example, digital marketing is 1 of our contented pillars. And 1 measurement we screen it is done an acquisition contented bucket.

Like this blog post:

But contented buckets tin besides beryllium highly circumstantial to you. Like if you’re a beauty marque and want to characteristic play societal posts dedicated to nosy nail polish designs.

How Can Content Buckets Help Your Content Strategy?

Content buckets support your content strategy by helping you break down nan wide topics you want to screen successful a system way.

The main benefits see helping you:

Stay organized. Using predefined buckets helps you negociate your contented almanac arsenic they make it easy to travel up pinch caller ideas.
Engage your audience. Posting varied contented ensures your assemblage doesn’t get saturated pinch akin contented topics, formats, aliases angles.
Maintain accordant messaging. Breaking down wide topics into buckets keeps you from getting mislaid successful subtopics and themes that whitethorn beryllium irrelevant to your brand.

6 Types of Content Buckets (with Examples)

Let’s research six types of contented buckets you tin usage crossed your chosen platforms.

Educational Content

An acquisition contented bucket positions your marque arsenic a go-to assets your target assemblage tin move to erstwhile they request to study something.

This contented tin beryllium a YouTube tutorial video, a how-to blog post, a elaborate infographic shared connected societal media, a downloadable template, and truthful on.

For example, Preply publishes actionable tips connected really to speak business-focused English connected its YouTube channel.

Entertainment Content

Entertainment contented tin beryllium lighthearted, funny, nostalgic, and/or celebratory. And tends to evoke affirmative emotions that thief build relationships.

It tin see memes, industry-relevant jokes, reactions to applicable popular civilization trends, holiday-focused content, and more.

We often usage this contented bucket connected societal media to stock relatable posts that let america to stock immoderate laughs pinch chap marketers.

Like successful this Instagram post:

Personal Content

Personal contented is designed to thief creators and brands link pinch their audiences and build relationships pinch them. By sharing aspirations, lessons, challenges, and mistakes.

Personal contented helps others subordinate to you but is much superior than entertaining content.

Some examples are unrecorded Q&As, behind-the-scenes videos, text-based societal media posts that stock individual stories, etc.

For example, freelance contented writer Lucy Jones shares her thoughts astir having ADHD on LinkedIn. And that helps her link pinch folks who whitethorn beryllium experiencing thing similar.

Promotional Content

Promotional contented is utilized to tie attraction to your content, products, aliases services. And promote your assemblage to return action—purchase, motion up, download, etc.

This type of contented includes merchandise announcements, mentions of work upgrades, study releases, and more.

Just don’t hide to alternate promotional contented pinch different contented to debar burdening your assemblage pinch overly sales-focused messaging.

Here’s an illustration of an Instagram post from L’Oreal that straight promotes their products.

Inspirational Content

The inspirational contented bucket is meant to motivate your assemblage to execute their aspirations. Ideally, nan ones that your products/services thief them achieve.

Inspirational contented includes occurrence stories, motivational quotes and stories, anecdotes, individual maturation tips, and more.

Here, Duolingo uses an inspirational YouTube video to show really their app helped an advertizing master flooded nan fearfulness of speaking English.

User-Generated Content

The user-generated contented (UGC) contented bucket includes pieces your customers create and stock connected their channels. They mightiness do this organically aliases if you entice them to time off a review.

Some examples of UGC contented are text-based customer reviews pinch images, video unboxings, articles astir you connected your customers’ sites, and more.

You tin make nan astir retired of UGC contented by reposting contented your customers create connected your channels aliases embedding it connected your site.

For example, tegument attraction marque SOSU Cosmetics embeds UGC connected their site.

And reposts it connected their societal media channels. Like this video connected TikTok:

How to Start Using Content Buckets

Do Audience Research

Audience investigation will thief you understand who you’re speaking to, and which platforms are champion for reaching them. So you don’t discarded clip and resources connected channels that your imaginable customers aren’t paying attraction to.

One2Target tin thief you get started pinch nan correct platforms by seeing which ones your competitors’ audiences use.

Go to nan tool, participate up to 5 competitors, and click “Analyze.”

The instrumentality will first show you nan basal demographics of your competitors’ audiences. Like their age, gender, location, and more.

To study much astir wherever they bent retired online, click “Behavior.”

You’ll now spot a breakdown of their favourite societal media platforms.

This accusation tin thief you take a fewer channels to attraction on.

Brainstorm New Ideas

Content brainstorming will thief you travel up pinch a wide scope of contented ideas you tin later group into buckets and publish.

Use Topic Research to get started.

Enter a taxable related to your marque and click “Get contented ideas.”

The instrumentality will make caller ideas based connected that taxable and show them arsenic cards.

Click connected 1 of nan cards you’re willing successful to spot celebrated headlines connected nan taxable and questions users often type into hunt engines.

As you reappraisal nan cards, deliberation astir what types of contented would beryllium suitable for each thought you’d for illustration to cover. Because this will pass your bucket choices.

For example, you whitethorn spot respective topics that would activity good arsenic agelong blog posts that dive heavy into nan taxable and tin past beryllium summarized arsenic extremity lists connected societal media (which would autumn nether an acquisition bucket).

Others mightiness activity champion solely arsenic funny societal media posts (the intermezo bucket).

Define Your Buckets and Plan a Calendar

Review each nan contented ideas you originated successful nan erstwhile steps and nan platforms you chose to attraction on. And look for overarching themes that alteration you to group contented into buckets.

You should besides measure nan contented you’ve already created to spot what themes look from those pieces.

At this point, you tin specify a fewer main contented buckets. And past adhd much arsenic you request them later on.

The contented bucket examples we covered earlier successful this article are immoderate of nan astir celebrated ones. But that doesn’t mean they’ll each align perfectly pinch your brand. Or that you can’t person more.

You whitethorn request to specify immoderate very circumstantial buckets depending connected your marque and audience.

For example, this marina has a “catch of nan day” contented bucket. But that 1 will only use to brands that person thing to do pinch fishing.

After defining your contented buckets, it’s clip to commencement readying retired your calendar. And mixing successful different types of posts to support your assemblage engaged.