Coming Soon: Connecting Google Business Profile To Google Analytics

Google will soon let you to link your Google Business Profile pinch Google Analytics. Google sent retired an email to immoderate businesses saying this is coming soon, wrong the adjacent "few weeks."

The email says, "You will soon beryllium capable to nexus your Google Business Profile straight to Google Analytics, rolling retired complete the adjacent fewer weeks!" The email past describes the information you will get from this added into Google Analytics, the information includes:

• 📞 Calls
• 📅 Bookings
• 📍 Direction requests
• 🌐 Website clicks
• 🤝 Total interactions

Here is simply a screenshot of this study from Google:

But present is the afloat database of data:

• Interactions
• Website clicks
• Calls
• Directions
• Messages
• Bookings
• Menus

Google Business Profile metrics are disposable for the past 6 months. If aggregate Business Profile(s) are linked, the metrics shown successful the reports will beryllium the sum of the information from each linked profiles.

To group it up, spell to the Google Analytics Admin panel, look for Product Links. Then prime Google Business Profile and travel the prompts to take the circumstantial locations you want to nexus to your GA property. I do not spot this action yet but it should show up successful a fewer weeks.

Once linked, your information will populate immediately. Simply caput to your GA Reporting tab, look for the caller Google Business Profile section, and unfastened the Performance study to spot your aggregated section information crossed each linked locations!

Here are the database of benefits that Google listed:

• Centralized reporting: View cardinal Google Business Profile (GBP) capacity metrics straight wrong Google Analytics.
• Understand section impact: Measure really users interact pinch your Business Profile(s), including actions for illustration website clicks, calls, and guidance requests.
• Analyze trading effectiveness: See correlations betwixt your section advertizing walk and Business Profile engagement, specified arsenic guidance clicks.
• Holistic customer journey: Gain insights into really your Business Profile(s) lend to postulation and engagement connected your website.
• Multi-profile insights: If you negociate aggregate locations, you tin spot aggregated capacity crossed each linked Business Profile.

I spotted this via @soumo_dg and @SyedMAmirHassa1. This was besides posted successful the Google Business Profile Forums by Google's Lisa Landsman.

For much details, cheque retired this Google thief document.

Here is simply a screenshot of the email:

Forum chat astatine X and Google Business Profile Forums.