Cinnabon conscionable had its champion maturation twelvemonth yet, acknowledgment to a nationwide cinnamon craze and an expanded portion menu.
By Jonathan Small | edited by Dan Bova | Jul 23, 2026
Cinnamon is having a moment, and Cinnabon might beryllium the biggest beneficiary. More chefs are sprinkling connected the spice’s cozy, nostalgic entreaty than successful years past, according to Restaurant Business, and Cinnabon has ridden that activity to its champion maturation twelvemonth successful institution history.
The concatenation opened complete 300 caller locations successful 2025, much than almost each different fast-food marque except Wingstop, QSR reports. Only Wingstop opened more, pinch 382 nett caller stores. But it wasn’t conscionable the cinnamon rolls doing the dense lifting. Cinnabon has been softly building retired its drink menu, rolling Seattle’s Best java into stores nationwide and adding trendy “Swirled Sodas” to rate successful connected the soiled soda craze. The marque besides leans connected co-branded locations pinch Auntie Anne’s and Carvel, which helps boost income per store.
New activity seems to beryllium paying off, too. Cinnabon has been tally since early 2025 by main marque serviceman Urvi Patel, portion of a broader shake-up astatine genitor institution GoTo Foods, which besides brought connected a caller CEO past year.
Cinnamon is having a moment, and Cinnabon might beryllium the biggest beneficiary. More chefs are sprinkling connected the spice’s cozy, nostalgic entreaty than successful years past, according to Restaurant Business, and Cinnabon has ridden that activity to its champion maturation twelvemonth successful institution history.
The concatenation opened complete 300 caller locations successful 2025, much than almost each different fast-food marque except Wingstop, QSR reports. Only Wingstop opened more, pinch 382 nett caller stores. But it wasn’t conscionable the cinnamon rolls doing the dense lifting. Cinnabon has been softly building retired its drink menu, rolling Seattle’s Best java into stores nationwide and adding trendy “Swirled Sodas” to rate successful connected the soiled soda craze. The marque besides leans connected co-branded locations pinch Auntie Anne’s and Carvel, which helps boost income per store.
New activity seems to beryllium paying off, too. Cinnabon has been tally since early 2025 by main marque serviceman Urvi Patel, portion of a broader shake-up astatine genitor institution GoTo Foods, which besides brought connected a caller CEO past year.
Jonathan Small is simply a bestselling author, journalist, producer, and podcast host. For 25 years, he... Read more
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