Is AI worthy paying 4 times arsenic overmuch for a Canva subscription?
Design package work Canva is expanding rank prices for users globally, pinch immoderate U.S. users reporting on X that nan costs of five-person squad subscriptions has gone up from $120 per twelvemonth to $500 per year. Canva reportedly told users in an email that it would discount nan higher value by 40% for nan adjacent year, bringing it down to $300 — still a $180 increase.
The institution is worthy $26 billion, has 185 cardinal world monthly users, and whitethorn beryllium preparing to spell public.
Canva is justifying nan value hikes by touting its caller AI features.
"Our suite of products has grown importantly successful nan past mates of years pinch nan motorboat of caller offerings for illustration nan Visual Suite and Magic Studio," a Canva spokesperson said in a statement.
Visual Suite includes features for illustration AI-powered writing, slideshows from a prompt, and AI turning documents into websites; Magic Studio uses AI to move written concepts into societal posts, videos, and slideshows.
Related: From Bailing connected College to Billionaire: 5 Entrepreneurial Lessons From Canva Co-Founder Melanie Perkins
Even if nan caller features sewage an AI, subscribers took to societal media to definitive frustration over nan value increase. One personification connected X noted that mini businesses could consciousness nan effect of nan pricing alteration nan most.
Canva renewed a multi-year partnership past period to springiness its customers entree to Getty images and videos and besides acquired AI startup Leonardo.ai successful July to bolster its AI offerings. Leonardo's afloat 120-person squad joined Canva's 4,000-person workforce arsenic portion of nan acquisition.
"With each azygous AI characteristic that we introduced into Canva, we really deliberation it's helping to trim down that clip betwixt A and B of getting nan thought into an existent product," Canva CEO Melanie Perkins said successful July.
Canva CEO Melanie Perkins. Credit: David Paul Morris/Bloomberg via Getty Images
Incorporating AI into a business isn't inexpensive and comes pinch a important biology cost, too.
AI models presently cost complete $100 million to develop, pinch nan value tag only expected to emergence complete nan adjacent mates of years. AI researchers also estimate that it takes 30 times arsenic overmuch power to person AI make matter alternatively of taking it straight from nan source.
Related: New Google Report Reveals nan Hidden Cost of AI
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