Canon is bringing back a point-and-shoot from 2016 with fewer features and a higher price (it’s viral)

Canon seems to beryllium riding the TikTok digicam resurgence and is rereleasing a mid-2010s point-and-shoot — the PowerShot Elph 360 HS A. It’s mostly the aforesaid camera arsenic the original Elph 360 HS, first launched successful the very different world of 2016 and precocious anointed the darling pouch camera of celebrities for illustration Kendall Jenner and Dua Lipa.

Now, successful 2025, the “A” type of the PowerShot still has the aforesaid 20.2-megapixel CMOS sensor, Digic IV Plus processor, 12x optical zoom, 1080p video, and USB Mini larboard of the nine-year-old throwback. (Nope, nary USB-C.) But the caller exemplary now costs $379 alternatively of the original’s $210, and it makes the move to microSD cards alternatively of full-size SD.

The downsizing of features doesn’t extremity pinch retention formats. The caller Elph incarnation doesn’t support Wi-Fi image transfers to a PC aliases nonstop printing via Wi-Fi for illustration the original (though I’m skeptical galore group were doing that). And there’s nary longer a purple color, arsenic the caller Elph 360 HS A will only travel successful achromatic aliases metallic erstwhile it launches successful precocious October.

The jump successful value while downsizing successful features sounds baffling astatine first. But the rising fame of point-and-shoot cameras among younger folks and the inclination of celebs being spotted utilizing the original exemplary has fueled a viral liking successful the 360 HS. Canon ne'er seemed to genuinely discontinue the original model, until now that the “A” is replacing it. The aging type tin still occasionally beryllium recovered astatine retailers, but often for hefty markups.

Authorized Canon trader B&H Photo maintains a listing for it, priced astatine $359.99, though it’s presently “temporarily retired of stock.” A unrecorded chat income rep for B&H told maine the shop past received a shipment connected August 14th, but overmuch for illustration pinch my workfellow Allison Johnson’s efforts to procure a Canon PowerShot G7 X Mark III earlier this year, these “drops” get quickly snatched up.

As overmuch arsenic I find the digicam inclination endearing (I deliberation it’s nosy for young group to research new-old imaginative avenues and respire caller life into outdated tech), it will beryllium absorbing to spot a large institution for illustration Canon effort to meet this viral moment. I usually consciousness that erstwhile the suits drawback upwind of these things and want to rate in, it’s clip to battalion it up and move connected to the adjacent cool thing. The digicam inclination whitethorn still past a while longer, but what happens if Canon makes capable of the caller 360 HS A cameras that they’re readily disposable astatine MSRP? Will the liking stay if the camera is nary longer a hard-to-get flex for online clout, for illustration a Labubu?

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