What do you do if your income and banal worth are successful decline?
If you are Nike, you telephone successful a Kardashian.
CNN reports that footwear elephantine Nike has collaborated pinch Kim Kardashian to create "NikeSkims," a Nike-branded return connected her wildly successful Skims shapewear line, which is weighted astatine $4 billion.
According to a associated merchandise from Nike and Kardashian, NikeSkims intends to "disrupt the world fittingness and activewear manufacture pinch best-in-class invention successful work of each women athletes." A world motorboat is planned successful 2026, but fewer different specifications person been shared.
Related: What Businesses Do the Kardashians Own? Skims, Kylie Cosmetics
CNBC analysts opportunity that this move signals Nike's strategy to spell aft women customers it's mislaid to the likes of Lululemon. Nike's existent customer gender demo is 60% men and 40% women. Women traditionally bargain much apparel than men, truthful this team-up pinch Kardashian could beryllium a monolithic maturation opportunity.
And it seems for illustration they're disconnected to a bully commencement — Nike shares roseate astir 3% pursuing the Kardashian business announcement.
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