Bumble laminitis and executive chair Whitney Wolfe Herd, who stepped down arsenic CEO astatine the opening of 2024, is returning to the station successful mid-March. Former Slack CEO Lidiane Jones, who succeeded Herd, has resigned for “personal reasons” and will stay successful the domiciled until Wolfe Herd takes over.
“As I measurement into the domiciled of CEO, I’m energized and afloat committed to Bumble’s success, our ngo of creating meaningful, equitable relationships, and our opportunity ahead,” Wolfe Herd says successful a statement. “We person breathtaking invention up for Bumble successful this bold caller chapter.”
Bumble gained fame successful portion because it was group up for women to connection their matches first. But successful April, it introduced a redesign and a characteristic that fto men send the first message successful consequence to prewritten questions.
That redesign was announced pursuing layoffs that the institution said would “better align its operating exemplary pinch early strategical priorities,” however, arsenic Fortune notes, its stock value has dropped by much than half since the redesign.
Dating apps have struggled arsenic of late, pursuing the “Bumble fumble” anti-celibacy ad it apologized for past year, arsenic competitor Match Group (the proprietor of Tinder, Hinge, OkCupid, and different services) reported a driblet successful users. In Bumble’s astir caller net report, it said that the number of paying users had accrued from 3.8 cardinal to 4.3 cardinal complete the past year, however, mean gross per paying personification dropped from $23.42 to $21.17, and its full gross dropped slightly.
A 2023 Pew Research study found that 52 percent of respondents thought they had travel crossed a scammer connected making love sites and apps, and 51 percent of women said their experiences had been negative. In the UK, an Ofcom study past year noted that usage of each of the apical 3 largest making love services had declined from 2023, and survey data progressively suggests Gen Z daters aren’t utilizing the apps arsenic much.