Bluesky's active user base is shrinking as its focus expands beyond the app

Decentralized societal web Bluesky was 1 of the bigger beneficiaries of the exodus from Elon Musk’s X successful November 2024, pursuing the U.S. elections. But now, astir 2 years later, the societal web and would-be X competitor is struggling to clasp connected to its momentum.

According to information from integer intelligence supplier Similarweb, Bluesky’s mobile app had 10.4 cardinal monthly progressive users worldwide successful June 2026, down 27.2% year-over-year. In addition, mobile regular progressive users continued to decline, falling 25.6% year-over-year successful July to astir 3 million.

Image Credits:Similarweb

Image Credits:Similarweb

These declines bespeak that moreover though Bluesky’s app continues to adhd registered accounts, less group are utilizing its mobile app connected a regular basis. It besides suggests that immoderate of those who joined Bluesky owed to their dissatisfaction pinch X post-elections haven’t stuck astir long-term.

But the bigger takeaway present is not conscionable that Bluesky’s post-election bump has shrunk. Bluesky’s app has mislaid much than half its monthly progressive users from its late-2024 high, which intends that its app usage continued to shrink moreover aft the first post-election surge subsided. (Its quarterly mean was astir 22.1 cardinal monthly progressive users successful the 4th fourth of 2024, Similarweb’s information indicates, and it declined to 10.7 cardinal successful the 2nd 4th of 2026. That’s a diminution of astir 52%.)

Building beyond Bluesky

While Bluesky’s numbers are down, those who stuck astir are committed. Its smaller organization remains comparatively active, pinch a stickiness complaint (the ratio of regular to monthly progressive users) of astir 29% successful June, astir the aforesaid arsenic Threads.

For Bluesky’s caller CEO, Toni Schneider, these numbers whitethorn not beryllium arsenic concerning. The institution is not wholly focused connected making Bluesky (the app) succeed, but connected making it imaginable for the underlying protocol (AT Proto) to powerfulness a increasing number of societal apps, services, and communities. That’s thing that is now taking place, arsenic projects for illustration BlackSky and Eurosky are growing, while immoderate AT Proto apps like the video-focused Skylight person recovered early traction, too.

In addition, the institution has launched caller products, for illustration the AI-powered investigation instrumentality Attie, and is now moving connected adding support for backstage information to Bluesky. The second could make caller liking successful Bluesky from a different type of personification — those little willing successful the nationalist square, and much willing successful backstage networking and communities.

Bluesky’s AttieImage Credits:Bluesky (screenshot)

What’s more, Similarweb’s information doesn’t needfully propose that Bluesky users person returned to X, arsenic immoderate whitethorn person feared.

Instead, the information shows that X’s worldwide monthly progressive users connected mobile were down astir 3% year-over-year successful June, and X’s mobile regular progressive users dropped 7% successful July to 123.7 million. (Of course, X remains a sizable societal web pinch astir 302 cardinal monthly progressive users connected its app arsenic of June 2026 and a increasing number of web visits, up 5.3% year-over-year successful July to 4.7 billion.)

If anything, the app to now beryllium concerned astir is Threads. It’s unclear whether Threads is benefiting from Bluesky’s falling engagement, aliases if it has managed to pull a caller group of group who had ne'er utilized a Twitter-like service.

In immoderate event, the Meta-owned app’s regular progressive users were up 21.3% year-over-year to 147 cardinal successful July 2026, and its website visits were up 112% year-over-year to 471.6 million.

Bluesky’s own nationalist stats indicate the institution now has astir 46 cardinal registered users, but it doesn’t share circumstantial information connected regular aliases monthly progressive usage.