Microsoft is evaluation adding the tag "Popular Links" to the Bing hunt results sitelinks. This reminds me of the Google top pages test and variations of that.
This test was spotted by Khushal Bherwani who posted the following screenshot on X:
Here is his post:
🆕 Bing is evaluation “Popular Links” inside sponsored ads. We’ve earlier seen a akin test alongside Google Ads showing “Top Pages” links.
Google narrative Coverver by @rustybrick current - https://t.co/hDuePhfAzM https://t.co/tymxAoto3V
— Khushal Bherwani (@b4k_khushal) October 14, 2026
Forum conversation at X.
