Big Change To Google’s Product Structured Data Page

1 week ago

Google revamped their merchandise system information archiving by splitting up 1 broad page into 3 pages that are much intimately focused connected their topics, providing an illustration of really to rewrite a page that’s excessively large and move it into aggregate topically applicable webpages.

Google Product Structured Data

Product system information is basal for ecommerce and merchandise reappraisal websites because they thief make them eligible for rich | consequence listings successful Google’s hunt motor results pages (SERPs). When correctly deployed, nan merchandise system information tin make a important publication to nan magnitude of postulation received by a website and earnings.

Google’s restructuring of nan charismatic archiving gives nan ecommerce organization a batch to return successful but besides simplifies nan progressively ample products system information webpage.

What Changed?

The astir notable alteration to nan archiving is that nan full archive has been divided into 3 pages. The original document, Product Structured Data, was renamed to Introduction To Product Structured Data. The connection count went from 4,808 words to only 667 words, pinch astir 50% of nan caller archive containing nan aforesaid content. Aside from trivial changes location is simply a marque caller conception of nan revamped page called Deciding Which Markup To Use, which serves arsenic a jumping disconnected constituent to nan 2 caller pages.

Merchants, merchandise reappraisal tract publishers and SEOs now person 3 merchandise system information documents to read:

Introduction To Product system data
Product Snippet Structured Data
Merchant listing Structured Data

In summation to nan supra changes there’s a caller bluish tinted callout container that draws attraction to nan Product Variant Structured Data page that replaces akin matter that was buried successful nan archive and easy overlooked.

Screenshot of Callout Box

Document Extensively Rewritten

There are instances wherever nan headings of nan caller archiving were rewritten to make clear what nan taxable of each conception is about.

The caller Introduction To Structured Data page now contains a marque caller section. The aged conception was called “Result types” and nan revamped conception is called Deciding Which Markup To Use, a much descriptive heading.

This is nan caller content:

“Deciding which markup to use
There are 2 main classes of merchandise system data. Follow nan requirements for nan type that champion suits your usage case:

Product snippets: For merchandise pages wherever group can’t straight acquisition nan product. This markup has much options for specifying reappraisal information, for illustration pros and cons connected an editorial merchandise reappraisal page.

Merchant listings: For pages wherever customers tin acquisition products from you. This markup has much options for specifying elaborate merchandise information, for illustration apparel sizing, shipping details, and return argumentation information.

Note that location is immoderate overlap betwixt these 2 features. In general, adding nan required merchandise accusation properties for merchant listings intends that your merchandise pages tin besides beryllium eligible for merchandise snippets. Both features person their ain enhancements, truthful beryllium judge to reappraisal some erstwhile deciding which markup makes consciousness successful nan discourse of your tract (the much properties you tin add, nan much enhancements your page tin beryllium eligible for).”

First New Page: Product Snippets

I summation to nan revamped preamble to merchandise system information location is now a caller standalone page focused connected adding merchandise system information to go eligible for rich | results astir ratings, reviews, value and merchandise availability.

The title constituent for nan caller page is How To Add Product Snippet Structured Data. Excluding immoderate of nan system information examples, nan caller merchandise snippet page has astir 2,500 words.

Much of nan contented connected this caller page isn’t new. The similarities betwixt a conception of nan aged 6,000 connection mega-page and this caller standalone page indicates that they divided this conception disconnected nan aged archiving and turned it into its ain page..

Second New Page: Merchant Listing Structured Data

The 2nd caller page is dedicated to nan merchandise system information that’s circumstantial to merchant listings, captious for surfacing products successful nan shopping-related rich | results which Google calls Merchant Listing Experiences.

Apart from a azygous illustration, nan dedicated page for Merchant Listing Structured Data has nary accusation astatine each astir what Merchant Listing Experiences are and really they look successful nan hunt results. The 2nd paragraph of nan caller page encourages a scholar to sojourn nan Introduction To Product Structured Data webpage to study much astir what nan Merchant Listing Experiences rich | results look like.

An statement could beryllium made that Merchant Structured Data page has discourse for nan Merchant Listing Experiences information. But personification astatine Google decided that this 1 page needs to beryllium 100% focused connected a azygous taxable (structured data).

The caller webpage comes successful astatine astir (more aliases less) 1,700 words.

Editorial Decisions Based On User Needs

Rather than person 1 elephantine and broad page astir a taxable nan determination was made to divided into its constituent subtopics, resulting successful 3 pages that are now much tightly focused and presumably will not only beryllium amended for users but will besides rank better.