‘Betty La Fea’ Season 3 Gets Rebrand And August Premiere Date

Jul 29, 2026 01:11 AM - 3 hours ago 3

Betty's back! Prime Video has confirmed the return day of the deed series, rebranded its title, revealed a alteration successful really viewers will watch it, and dropped a video teaser up of the premiere.

Betty la Fea: The Story Continues is now rebranded Betty la Fea: Uglier Than Ever. Ana María Orozco steps backmost into 1 of Latin America's astir recognizable roles successful a caller play that brings a activity of surprises astatine Ecomoda.

Season 3 premieres August 28, exclusively connected Prime Video worldwide. But dissimilar anterior seasons, this time the bid drops each episodes astatine once, giving the franchise its first existent binge merchandise aft 2 seasons of play rollouts.

The move underscores the platform's assurance successful a bid that has already proven its reach. The erstwhile play became the top Colombian title connected Prime Video successful its first week of release successful 2025, fueled by the nostalgia factor from its original fans and a caller procreation of viewers.

In the caller season, designer Hugo Lombardi (Julián Arango) holds his farewell manner show.

Prime Video/Ana Maria Toro Chacon

A Nostalgic Return With New Stakes

The revival continues to thin into the affectional propulsion of the original novela while expanding its communicative for today's audience.

This play opens pinch Betty returning to Bogotá for Hugo Lombardi's (Julián Arango) farewell manner show, a mounting that brings aged relationships backmost into focus. Her reunion pinch Armando (Jorge Enrique Abello) reignites unresolved tensions, while the reappearance of Michel, her French ex, sets up a caller emotion triangle.

At the aforesaid time, the communicative pushes Betty into unfamiliar territory. She originates therapy, moves into her ain apartment, and faces a firm situation astatine Ecomoda tied to a plagiarism scandal.

Longtime fans will besides spot the return of cardinal characters, including El Cuartel de las Feas successful afloat formation, on pinch El Francés and Román, played by Diego Cadavid, whose comeback was confirmed erstwhile the bid was renewed.

A Franchise That Still Delivers

The occurrence of Betty la Fea: The Story Continues reflects a broader strategy astatine Amazon MGM Studios to put successful section storytelling pinch world appeal.

That attack has turned the sequel into 1 of Prime Video's strongest Latin American originals, building connected a franchise that already held a Guinness World Record arsenic the astir successful telenovela successful history.

Javiera Balmaceda, Head of International Originals for Latin America, Canada and Australia astatine Amazon MGM Studios, points to the character's lasting relationship pinch audiences.

"Betty is 1 of those characters who lives successful the hearts of millions of group crossed the world. This caller play honors that bequest while daring to return her communicative location unexpected, and this caller play arrives to astonishment long-time fans and first-time viewers alike. We can't hold for audiences everyplace to acquisition it."

That equilibrium betwixt familiarity and reinvention has been cardinal to Prime Video's Latin America programming strategy. The company's attraction connected locally rooted stories has produced hits crossed the region, such arsenic Betty la Fea and La Casa de los Espíritus, released earlier this year.

Produced by RCN Estudios, Betty la Fea: Uglier Than Ever continues to bring backmost overmuch of its original ensemble, including Ana María Orozco, Jorge Enrique Abello, Natalia Ramírez, Julián Arango, Lorna Cepeda and Mario Duarte, alongside newer additions for illustration Juanita Molina and returning instrumentality favorites specified arsenic Diego Cadavid.

The 3rd play is directed by Juan Carlos Mazo and produced by Juan Pablo Posada, Yalile Giordanelli and Alexander Marín, pinch penning by César Augusto Betancur "Pucheros," Luis Carlos Ávila and Carolina Cuervo.