Asus may have made its last phone

Asus president Jonney Shih told Taiwan’s Inside that the institution is done making phones for now, marking the extremity of its Zenfone and ROG Phone lines.

“Asus will nary longer adhd caller mobile telephone models successful the future,” Shih reportedly said (translated pinch Google Translate). He didn’t entirely norm retired a return though, alternatively saying the institution is entering a authorities of “indefinite observation” of the market, and that it will “continue to return attraction of the brand’s mobile telephone users.”

Asus’s own-brand phones haven’t been peculiarly breathtaking since the teeny-tiny Zenfone 10 successful 2023, though its ROG Phone line has much aliases little been the golden modular for premium gaming phones. It only released 2 phones successful 2025, the large but boring Zenfone 12 Ultra and the ROG Phone 9 FE. Neither came retired successful the US.

We’ve reached retired to Asus for confirmation that it is exiting the smartphone market, but hadn’t heard backmost successful clip for publication.